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Digital Marketing Manager (Remote - United States)
2 years ago
Company Overview:
Age of Learning is a leading education technology innovator based in Glendale, California, with a talented team of more than 600 individuals comprised of nationally-renowned educators, curriculum experts, developers, artists, writers, designers, engineers, producers, product managers, analysts and marketing experts! Together we develop engaging, effective digital learning technology and content to help children build a strong academic foundation for lifelong success.
Our flagship product
ABCmouse.com Early Learning Academy ® is a comprehensive online curriculum and the #1 digital learning product for young children. To-date, more than 30 million children worldwide have completed over 8 billion Learning Activities on ABCmouse. We recently launched Adventure Academy, the first massively multiplayer online (MMO) game designed specifically to help elementary- and middle-school-aged children learn. It features thousands of engaging Learning Activities—including minigames, books, original animated and live action series, and more—in a fun and safe virtual world. Other Age of Learning programs include immersive English language learning products for children in China and Japan; ReadingIQ, a digital library and literacy platform; and a groundbreaking personalized, adaptive digital learning system that individualizes math instruction for every child through AI-driven technology.
We are committed to helping all children succeed. We provide our educational programs at no cost to teachers, Head Start programs, public libraries, and other community organizations, and have served millions of children through these initiatives. We recently established the Age of Learning Foundation to expand this work globally.
As we expand our global reach and increase the educational impact of our programs, we’re looking for passionate, ambitious, and collaborative leaders to become a part of our growing team.
Summary:
We are looking for an experienced Digital Marketing Manager to join our Schools Division Marketing team! This candidate will primarily serve as our marketing automation administrator and website content manager.
Responsibilities:
- Develop content campaigns in HubSpot including landing pages, lead forms, blog posts, and social media content
- Develop automated email campaign journeys using HubSpot Marketing Hub
- Build customer journeys in HubSpot to facilitate lead nurturing campaigns
- Website content management for Schools Division
- Analyze and report on email and content campaign performance
- Coordinate integration of Marketing Hub, Salesforce and WordPress
- Monitor paid search campaign performance
Required Qualifications:
- Experience in using marketing automation tools and CRM, preferably HubSpot
- Minimum 7 years’ experience in digital marketing within B2B, preferably K12/Ed Tech
- Proven problem-solving skills
- Acute attention to detail, ensuring small details aren’t overlooked
- Excellent oral and written communication skills
- Willing to grow in the role and expand their skillset
- Proactive and self-motivated
- Ability to balance and identify priorities
- Positive “can-do” attitude is a must!
Preferred Qualifications:
- Bachelor’s degree required or equivalent combination of education and experience
- Minor Photoshop skills or knowledge of image optimization (to condense or shape what is given from design team)
- Knowledge of Google analytics and website traffic reporting tools
- Excel, CSV
Age of Learning currently provides:
• 90% - 100% of health and welfare benefit premiums
• A 401(k) program with employer match
• 15 paid vacation days plus 11 observed national paid holidays
• Team bonding events and a highly collaborative environment
• Commitment to Equal Opportunity Employment in addition to an inclusive and supportive company culture
• Access to our internal DEI Task Force that focuses on ensuring our products represent all children on a global scale
• Opportunities for professional growth through professional learning and development programs
• A temporary 100% remote work environment, due to COVID restrictions, to help ensure the safety of our employees
• Monthly internet stipend provided due to temporary remote work environment
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