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Digital Marketing Manager

Gamegrove Capital in numbers:

500+ employees worldwide

140 ml users all over the globe

$400 ml portfolio products revenue

We’ve been doing great things for years and now we’re strengthening our Marketing Department so the world would know about them.

Challenges for you

• Manage projects that improve the state of digital marketing and its funnel, such as the implementation of the Google marketing platform, GA360, full-funnel tracking, attribution modeling, cost update automation, setting up CRO, etc.
• Be responsible for the performance and budgeting of all in-house user acquisition campaigns.
• Build and execute effective go-to-market campaigns.
• Build innovative campaigns that engage with players; build excitement and anticipation ahead of the game release and ongoing post-release campaigns
• Work with internal and external teams to ensure all plans are coordinated, complementary, and deliver against agreed KPIs.
• Manage the territory marketing budget for the game, ensuring costs are fully and accurately tracked and reported.
• Support and attend trade and consumer events; take the lead where required
• Work with media agencies to manage outstanding data-driven marketing campaigns and provide reports with insights, analysis, and learnings
• Evaluate touchpoints in the customer journey, while improving tracking to measure ROI and KPIs with efficiency.
• Manage approvals of marketing activities.
• Deliver on product unit and revenue goals across the full lifecycle of the product.
• Be data-driven with defined KPIs across disciplines.
• Maximize return on investment through judicious use of the marketing mix.
• Be S.M.A.R.T., with a specific focus on developing effective marketing metrics to gauge success and build future learnings.
• Perform a post-mortem analysis following the launch.
• Work with external creative agencies and the internal creative services studio to deliver needed campaign assets to desired standard and quality on allocated titles.
• Manage partnership agencies to execute local partnership activities, if necessary, for the campaign.

Your experience and background

• Fluent English language skills.
• Experience about the computer games industry/other entertainment-based industry.
• Excellent knowledge of the Western games market.
• Understanding of the different requirements for European and international markets and have prior experience of delivering to different local territory needs.
• Significant experience in marketing and strong project management skills Experience of working to KPI’s.
• Experienced in delivering innovative, above-the-line promotional activities, with an active and evolving knowledge of promotional opportunities, technologies, and trends.