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Digital Marketing Manager, Esports
2 years ago
Job Description
Working directly on the North America esports team, the Digital Marketing Manager will be responsible for leading audience engagement and social strategy for all North America esports programs. This person will manage NA esports’ social strategy with an emphasis on growing social channel followers, engaging with our fans in fun and impactful ways, and monitoring sentiment. The ideal candidate will have a deep understanding of the current social media landscape and has executed innovative and clever ideas.
This role will report into the Brand and Marketing Lead and work closely with Ubisoft Community and Content teams, EMEA counterparts, and external partners. The role will be the go-to point of contact for NA esports social media and the key voice for NA esports during match days and major events like the Six Invitational. The ideal candidate has a desire to create impactful, unique content and experience directing production and distribution of this content across social channels.
WHAT YOU'LL DO
- Manage the NA esports social media platform strategy, KPIs and execution across platforms such as Twitter, Instagram, Discord, Snapchat, TikTok, Twitch, YouTube, etc.
- Play a key role in social and website creative and content by utilizing learnings to inform and support our future approach
- Own and update the social editorial calendar, manage asset production, and execute publishing including live social media coverage during play days and live events
- Establish community sentiment benchmarks, track, and generate easily digestible reports with actionable insights and plans to address any issues
- Lead social media reporting and insights using analytics tools including moderating and monitoring community sentiment on platforms such as Reddit, Twitter, and Discord
Qualifications
WHAT YOU'LL BRING
- Previous experience in social media at an agency or on the client-side as a Social Strategist or Digital Marketer
- Knowledge of social platforms and analytical skills tracking social, brand, and community metrics
- Entrepreneurial spirit with a track-record for innovative social ideas
- Excellent communication (verbal and written), organizational, and collaboration skills with internal partners as well as 3rd party agencies
- Experience with media/advertising strategies and execution such as Facebook Ads, Google Adwords, SEO, and influencer marketing
- Background in creating and supporting multiple campaigns at the same time
WHAT TO SEND OUR WAY
- Your CV, your expertise and/or related experience and skills
Additional Information
WHAT YOU'LL GET
- Medical, dental, and vision coverage
- Employer HSA contribution (with enrollment in an HSA eligible medical plan)
- 401k match
- Paid vacation, holiday and wellness time
- Fitness, physical, and eSports challenge reimbursements
- Ginger emotional support app for you and your adult dependents with up to 10 sessions per year of video-based therapy and psychiatry services
- Membership to One Medical
- Rocket Lawyer online legal service membership
- Paid parental leave
- Paid time off to volunteer
- Pawternity – paid time off to bond with a newly adopted pet
- Sabbatical leave available after 5 years of employment
- Access to all of the latest Ubisoft games for PC
- Generous discount on new Ubisoft games
Ubisoft is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, age or disability status.
Skills and competencies show up in different forms and can be based on different experiences, that's why we strongly encourage you to apply even though you may not have all the requirements listed above.
At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences.
We do not accept any unsolicited resumes submitted by staffing or placement agencies or recruiters
Company Description
Ubisoft is composed of over 20,000 talented people located in 55+ development studios and offices across the globe. With more than 80% of our teams dedicated to creation, Ubisoft is the biggest in-house creative force in the industry.
Ubisoft’s worldwide network of video game development studios and business offices work hand-in-hand each day to deliver rich and innovative gaming experiences that reflect the creativity and diversity of their teams. This cross-studio collaboration model means every team member has the opportunity to participate in challenging projects based on iconic brands including Assassin's Creed®, Tom Clancy's Rainbow Six Siege®, Tom Clancy's The Division®, For Honor®, Rabbids®, Rayman®, Watch Dogs®, Far Cry®, The Crew®, Just Dance® and more. Ubisoft is a global leader in the video games and entertainment software industry.
With an expansive global distribution network, Ubisoft is also a company that stays in close contact with its local fans.
Ubisoft is committed to enriching player’s lives with original and memorable gaming experiences. We create worlds where people can express themselves, explore and discover new possibilities.
Are you looking to work with enthusiastic experts who are tackling game-changing challenges in entertainment and beyond? At Ubisoft, we offer an open environment where bright ideas are given a chance to shine and everyone is eager to share knowledge.
Take entertainment to the next level. Join us and create the unknown.
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