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Digital Marketing Manager - Employer Branding
1 year ago
Job Overview
We are a global company that creates games used in every corner of the world. The key strength is our people. If you need to feel loved – this is the place for you.
We are looking for a passionate, data-driven Digital Marketing geek to join our Global Employer Branding team, ideally with experience in the gaming / tech industry.
You will build strategies to publish display, social media, SEO and web advertisements. You will work with employer brand managers to brainstorm ideas for digital campaigns, create content plans and implement them.
Once the campaign is published, you will review and measure its performance to determine if it’s met all the marketing goals.
We can also consider this position being based in a few of our other locations, if you are already based there: Vilnius, Prague or Belgrade. On a hybrid / remote working model.
What will you do?
- Activating the updated Internal and External Employer Brand globally
- Planning and managing marketing campaigns that promote a company’s brand
- Planning campaigns, analyzing metrics, and identifying trends
- Developing and monitoring campaign budgets
- Planning and managing our social media platforms
- Preparing accurate reports on our marketing campaign’s overall performance
- Identifying the latest trends and technologies affecting our industry
- Host events, meetups, and work with professional communities
- Work closely with the global EB team, product marketing managers, TA and HR team
- Create appealing job descriptions based on A/B testing and market trends to attract top talent
- Working with your team to brainstorm new and innovative growth strategies
- Overseeing and managing all contests, giveaways, and other digital projects
- Work with contractors, external creative agencies, negotiating price tags
What are we looking for?
- Bachelor’s Degree or higher in marketing, communications, PR, or similar
- Previous professional experience in digital marketing/advertising/SMM
- Experience in active use of social media as a marketing tool
- Understanding website metrics and best practices and recommend ways to improve
- Experience with SEO, lead generation and email marketing
- Strong writing skills, ideally trained in creative copywriting
- Fluency in English. Chinese will be a benefit
- Ready for occasional business trips
- Creative thinker and strong collaborator
- Passionate telling powerful stories that will inspire and engage our people
- You have business acumen, you are a crazy proactive person full of ideas, with a positive attitude, you get things done no matter what
- Experience collaborating with various stakeholders
- Video editing/creative copywriting experience will be a benefit
- Google certification is a plus
- Understanding of the tech landscape (job market), ideally a passionate gamer
- You are an open-minded person, you have a friendly and authentic personality, you enjoy building connections with multicultural and dynamic teams
- You thrive in a fast-paced working environment and always ready to creatively tackle the next challenge
- You know key metrics of a successful campaign and know how to make a story snackable and viral
What we offer
- The opportunity to impact multiple teams and help the company grow and become even more successful on a global level
- Work in small, highly motivated, cross-functional teams
- We appreciate good sense of humour
- We support your learning and growth initiatives
- We love great ideas and help put them into practice
- We have offices in 15 Locations and people of 25+nationalities
About Wargaming
Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Operating since 1998, Wargaming has become one of the leaders in the gaming industry with 15 offices worldwide, including studios in Chicago, Prague, Shanghai, Tokyo, and Vilnius. Our diverse and multicultural team works together to deliver a top-class experience to millions of players who enjoy Wargaming's titles across all major gaming platforms. Our flagship products include free-to-play hits World of Tanks, World of Warships and World of Tanks Blitz.
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