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Digital Marketing Manager - Defence Unit

Join our defence and national security business and you’ll be helping users plan and train to meet the most complex security threats in the world. Working alongside experts in AI and Machine Learning, computational modelling and distributed systems, you’ll be putting multiplayer technology to life-saving use.

The Marketing team sits within the broader Growth function (which includes business development, capture, partner, and customer success) in Defence and we are here to enable our business to grow and deliver against its mission: to establish Synthetic Environments as the core capability for national resilience and government transformation.

A fairly new team, you will be joining at an exciting time as we execute against the 2022 strategic plan and increase the velocity and impact of our marketing efforts. Working in close collaboration with the wider Growth team, as marketing we represent the voice of the customer and use that to shape our go-to-market positioning, or in other words, how we talk about and position our product. We plan our positioning, execute on it, and iterate on it, working closely with our product and engineering teams to ensure we are building products and features that solve customer problems and allow us to capitalise on market opportunities.

As a Digital Marketing Manager you will be integral in helping this team to drive impact with a focus on customer engagement with our brand and products and driving contact acquisition and engaged marketing qualified leads. You are required to have a start up mentality and a broad range of skills across: advertising, SEO, web, email marketing, and social media. We are looking for someone who has enough experience to work both independently and with agencies to get channels up and running to a high standard.

Our Mission

• To support Improbable Defence’s growth aspirations by building our brand, establishing and executing our product go-to-market strategy and driving inbound opportunities.

Areas of Impact

• Marketing is central to our success within Defence. With workstreams across brand building, partnerships, new business and product, this is a busy team with multiple projects and priorities. You’ll be supporting the team to grow our reach and deepen our brand engagement.
• As a Digital Marketing Manager at Improbable you will play a central role in the success of Defence’s vision - delivering a Synthetic Environment Platform to support national resilience. You will partner with the broader Marketing and Creative teams to drive growth by supercharging our digital efforts to grow communities, engage new and existing audiences and deepen our brand engagement over time.

We'd like to hear from you if you identify with the following

• Leading the delivery of our digital activations across ads, web, social, seo etc.
• Championing the role of digital in integrated marketing campaigns to support marketing goals across reach, acquisition and engagement. Owning the marketing elements of the CRM, Microsoft Dynamics, creating nurture and retargeting strategies across the digital mix
• Measure and report on marketing success against business and team goals, with a focus on delivering insights, learnings and recommendations
• Manage a variety of stakeholders across the business to ensure we are delivering on our agreed priorities whilst remaining responsive to new opportunities
• Maintain a growth mindset, recognising we are a growing business and change is inevitable, we don’t always have all the answers but you can contribute to how we develop as a team and as a business.

While we think the above experience could be important, we’re keen to hear from people that believe they have valuable experience to bring to the role. If you identify with the team and mission, but not all of our requirements, then please still apply.

The best ideas are often the least expected and require new ways of thinking; that’s why our teams at Improbable are made up of an incredible range of talented people. Improbable is proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.