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Digital Marketing Manager, Blizzard (Temp)

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Job Description:

As the Digital Marketing Manager for Blizzard, this person will play a key role in bringing our social strategy to life across our major franchises, including Warcraft, Overwatch, and Diablo, among others. The ideal candidate will have deep social media experience at an agency or on the client-side, demonstrated strategic prowess, and brought to life smart and clever ideas.

Blizzard has been a leader in entertainment for nearly 30 years, with millions of passionate fans globally. As our franchises expand into new realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will help lead Blizzard into a new era through social media.

The person in this role primarily works with the Director of Digital Marketing and franchise Social Media Managers, as well as independently as the representative for the Digital Marketing team in cross-functional meetings. The ideal candidate helps develop and optimize our social strategy, brings creative concepts to the table, oversees their production, and manages their distribution across social channels. As major moments and opportunities rotate across Warcraft, Diablo, and Overwatch, this person is able to jump in with managerial expertise to provide a smart point of view, creative thinking, and executional excellence.

Experience collaborating in a cross-functional environment is required. While game industry experience is not a requirement, previous work across PC, console, and mobile gaming is desired.

Covid-19 Hiring Update: We’ve transitioned to a work-from-home model and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.

Responsibilities:

• Support and execute on our franchise social strategy for Blizzard title launches and live game operations across various social platforms including, but not limited to: Twitter, Instagram, YouTube, Facebook, Snapchat, etc.
• Play a key role in social creative ideation, help manage production, and ensure executional success among internal and external creative teams
• Assist in managing social editorial calendars on key franchises
• Listen and respond to consumers on our owned channels on a daily basis
• Collaborate on social media reporting, insights, and delivery through the use of analytics tools, including Sprinklr. Utilize learnings to inform and support the creative approach, as well as drive KPI's across platforms and campaigns
• Work with external brand partners, developing and executing co-branded initiatives

Requirements:

• 5+ years experience in social media at an agency or on the client-side as a Social Strategist or Digital Marketer
• Self-starter mentality and track-record for clever social ideas
• Proficiency in collaborating within a large organization
• Experience in providing creative feedback for social content
• Passion for gaming, advertising, social media, and all things Blizzard
• Excellent verbal, organizational, programming language and technology skills
• Experience working with 3 rd Party agencies/partners
• Knowledge of the latest platforms and technologies and desire to identify opportunities for strategic brand involvement
• Understanding of brand strategy and ability to write persuasive POVs
• Working knowledge of social platforms and associated analytics programs and tools like – Sprinklr

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work/life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences…ever. Join us!

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