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Digital Campaign Manager / Gestionnaire de campagne numérique

Unity Technologies is seeking a creative and innovative digital campaign manager. You will be responsible for creating and managing campaigns and communicating effectively through email marketing, tracking results and building improvements. You will work centrally within the Customer Success organization, led by the Vice-President of Success. You are data-driven and well-organized, with keen analytical skills.

Responsibilities

• Creating and managing retention campaigns for our paying customers
• Developing and honing content that drives engagement and positive outcomes
• Tracking and analyzing email programs in order to guide future improvements
• A/B Testing on various campaigns to ensure continuous monitoring of performance
• Defining customer segments as they relate to vertical or persona-specific programs
• Managing trigger email campaigns throughout the customer lifecycle to maximize revenue
• Identify risks that could jeopardize subscription renewal and notify the relevant stakeholders

Requirements

• Have held one of the following roles: Engagement Manager, Account Manager, Renewals Manager, Customer Marketing Manager within SaaS
• Analytical and able to translate complex data into actionable and profitable retention/upsell insights
• Excellent written and verbal communication skills
• Ability to work independently, while honing your ability to share insights within your team and across the greater organization
• Have a fail-fast mentality, and actively source unique methods to maximize effectiveness

Bonus Points

• Experience with associated campaign tools such as Eloqua and Gainsight

Who we are

Unity is the creator of the world’s leading real-time 3D development platform, giving users the most powerful and accessible tools to create, operate, and monetize experiences for the real-time world. Unity empowers anyone, regardless of skill level and industry, to create 3D visual content using world-class technology, operate using resources that maximize ease-of-use, and monetize, so that they can find success with their creations.

The company’s 1,000 person development team keeps Unity at the forefront of development by working alongside partners such as Google, Facebook, Oculus, Autodesk, and Microsoft to ensure optimized support for the latest releases and platforms. Made with Unity experiences reach nearly 3 billion devices worldwide and have been installed more than 34 billion times in the last 12 months. For more information, please visit www.unity.com .

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

#LI-JD2 #JUN

Unity Technologies est à la recherche d'une personne créative et innovatrice pour pourvoir au poste de gestionnaire de campagne numérique. Vous serez responsable de créer et de gérer des campagnes, de communiquer de manière efficace au moyen du marketing par courriels, de faire le suivi des résultats et de concevoir les améliorations. Vous travaillerez au sein de l'organisation de la réussite de la clientèle, dirigée par le vice-président de la réussite. Vous avez un très bon sens de l'organisation, vous orientez vos efforts selon les données et vous avez un excellent esprit d'analyse.

Responsabilités

• Créer et gérer des campagnes de rétention pour nos clients payants;
• Développer et parfaire du contenu qui encourage l'engagement et entraîne des résultats positifs;
• Faire le suivi et l'analyse des programmes par courriel afin de guider les améliorations futures;
• Effectuer des tests A/B sur différentes campagnes pour assurer un suivi en continu du rendement;
• Définir les segments de la clientèle en fonction des programmes (centrés sur l'industrie ou l'utilisateur);
• Gérer le déclenchement de campagnes par courriel au cours du cycle de vie du client pour maximiser les revenus;
• Cibler les risques qui pourraient compromettre le renouvellement des abonnements et en aviser les bons intervenants.

Exigences

• Avoir occupé l'un de ces postes : gestionnaire de l'engagement, gestionnaire de compte, gestionnaire des renouvellements, gestionnaire du marketing client avec un logiciel-service (SaaS);
• Esprit analytique et capacité de traduire des données complexes en perspectives concrètes et pratiques de rétention et de ventes incitatives;
• Excellentes aptitudes de communication orale et écrite;
• Capacité à travailler de manière autonome, tout en affûtant votre aptitude à faire part de vos idées au sein de votre équipe et dans l'organisation;
• Instinct à signaler rapidement un problème, et à trouver activement des méthodes uniques afin de maximiser l'efficacité.

Atouts

• Une expérience avec des outils de campagne est requise, comme Eloqua et Gainsight.

Who we are

Unity is the creator of the world’s leading real-time 3D development platform, giving users the most powerful and accessible tools to create, operate, and monetize experiences for the real-time world. Unity empowers anyone, regardless of skill level and industry, to create 3D visual content using world-class technology, operate using resources that maximize ease-of-use, and monetize, so that they can find success with their creations.

The company’s 1,000 person development team keeps Unity at the forefront of development by working alongside partners such as Google, Facebook, Oculus, Autodesk, and Microsoft to ensure optimized support for the latest releases and platforms. Made with Unity experiences reach nearly 3 billion devices worldwide and have been installed more than 34 billion times in the last 12 months. For more information, please visit www.unity.com .

Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.

Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.