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Digital Advertising Associate Manager
1 year ago
The Bungie Digital Advertising team is searching for a Digital Advertising manager to help player growth and engagement. As a digital marketing professional, you excel in building and executing innovative digital campaigns. Tough challenges are opportunities to create a competitive advantage, as you relentlessly experiment and challenge assumptions to push media buying boundaries.
In this role, you will be responsible for reaching Bungie audiences through paid media – aligning with the Marketing, Sales, Creative, and International teams. Working alongside these groups, you will build and execute effective advertising campaigns while discovering new growth opportunities. You are data-informed with a focus on driving cost-effective market awareness and player acquisition.
Gone are the days of single platform acquisition and measurement. In this role, you will partner closely with the analytics and creative teams; pioneering new ways to buy and track multiplatform (game consoles, PC) performance across various business objectives - ensuring the right audiences are met with a compelling value proposition. Your work will be critical to shaping Bungie’s go-to-market paid media strategy and platform for years to come.
RESPONSIBILITIES
- Executes digital advertising strategy with support from marketing vendors and internal teams.
- Optimizes, and effectively manages paid media campaigns, defining new tactics in a growing field.
- Supports relationships with marketing channels, influencing partner roadmaps towards improved acquisition performance.
- Maintains a high level, up-to-date understanding of ad platform best practices.
- Partners closely with Analytics and leadership teams with key performance indicator development.
- Tests new sources of traffic, products, creative concepts, and targeting ideas under a measured framework.
- Innovates user acquisition through campaign experimentation, building upon established practices in unconventional ways.
- Performs detailed analysis evaluating marketing campaign performance.
- Works closely with area and project leadership on acquisition strategy alignment during global campaign launches.
REQUIRED SKILLS
- 2+ years running digital advertising campaigns - ideally with a ‘free-to-play product’.
- Hands on campaign management or planning experience with Google, Facebook or other major ad platforms.
- A record of successfully managing digital advertising budget above target KPI.
- Creative problem-solving acumen with the analytical rigor to confirm or invalidate assumptions.
- Ability to collaborate effectively with other teams.
- Excellent oral and written communication skills.
- Proficient in Microsoft Excel.
- Passionate about video games!
NICE-TO-HAVE SKILLS
- Deep familiarity with the Destiny franchise and its online player communities.
- Experience with enterprise scale live operations, games as a service, MMO, and mobile and companion experiences.
Most Bungie full-time employees will adopt a digital first approach allowing remote work in Bungie approved locations (outside of positions identified as 100% onsite in Bellevue/Seattle, or individuals preferring a hybrid/flex environment). Prospective full-time employees located outside of CA, CO, DC, FL, GA, IL, MA, MD, MN, NC, NJ, NY, OR, TN, TX, UT, VA, WA, or WI will need to establish residency in one of the states we are compliant in within 45 days of a start date. Contractors will follow a digital first approach adhering to the location guidelines agreed upon by our third-party employer/vendor and Bungie. Bungie’s remote policy is subject to change at the company’s discretion.