Capcom U.S.A., Inc.
Job Description
Job Title:
Digital Account Manager
Incumbent:
Date started in position
Scheduled for August, 2021
Reports to:
Sr. Digital Sales Manager
Dept #
Department Name:
Digital Platforms
Date of last Position Review:
FLSA Classification:
Exempt
Position Summary
The Digital Account Manager (PC / Nintendo ), as part of the CUSA Digital Platforms team, oversees all businesses pertaining to the digital distribution of Capcom IP. While reporting to the Senior Digital Sales Mgr of Digital Platforms, he/she will work with regional teams in Japan, Europe and Asia to promulgate digital distribution bus iness on Valve’s Steam Store and PCD . T he Digital Account Manager will also oversee 1st party relationship (Valve & Nintendo of America ) to promote Capcom content, while forging new relationships with other distribution partners to maximize revenue and product placement opportunities in all areas of sales and marketing.
As part of the sales administration, Digital Account Manager will work closely with Business Strategy Analyst who is responsible for digital sales forecasting, reporting, and analysis. The Digital Account Manager will also work closely with marketing & PR as it relates to the planning and execution of promotional activities from his/her assigned account including pre-order incentive planning, seasonal sales, hardware/OEM bundling, and new product launch events. The Digital A ccount Manager will also manage the pricing process and collaborate internally to set up preferred digital pricing for new release and preorder content. The Digital Account Manager will also seeks out tertiary business opportunities with companies hosting new distribution services including cloud streaming , subscription and F2P models.
II. Supervision Exercised
NA
III. Essential Functions & Responsibilities
1) Maximize revenue by planning and executing price promotions and bundles tied to seasonality, new releases and other strategically appropriate windows of opportunity.
2) Formulate and execute promotional activities with partners pertaining to all PC products catalog and new.
3) Coordinate with Marketing to ensure all partners have access to appropriate promotional materials (manuals, screenshots, trailers, etc.).
4) Coordinate with product development and the submissions team on product release activities with our digital distribution partners.
5) Coordinate with sales and submissions teams to set up preferred digital pricing for new release and preorder content.
6) Manage PC Keys which includes processing and fulfillment of orders to internal teams and external partners.
7) Manage relationships with existing digital distribution partners, including first parties.
8) Forge new digital distribution relationships to expand our access to the market.
9) Conceive of new digital business opportunities that leverage the digital distribution channel, including new distribution methods – cloud streaming, subscription, and bundle services.
10) Work closely with marketing and brand teams on executing pre-order incentive programs .
11) Partner with Business Strategy Analyst to analyze campaign performance and implement insights and learnings.
12) Partner with the Digital Sales Team to present Quarterly Business Reviews (QBR)
13) Work with Licensing Dept. or other consumer products divisions on collaborative business development opportunities such as promotions, product collaborations and licensing.
14) Coordinate intra-company communication, contracts and approvals for all pricing, promotional and product release timing issues.
15) Coordinate all required approvals and contracts on behalf of our digital distribution partners with legal, IP, management, product development and marketing.
IV. Knowledge, Skills and Abilities
- Maximize revenue by planning and executing price promotions and bundles tied to seasonality, new releases and other strategically appropriate windows of opportunity.
- Formulate and execute promotional activities with partners pertaining to all digital products catalog and new.
- Coordinate with marketing to ensure all partners have access to appropriate promotional materials (manuals, screenshots, trailers, etc.).
- Coordinate with product development and the submissions team on product release activities with our digital distribution partners.
- Manage relationships with existing digital distribution partners, including first parties.
- Forge new digital distribution relationships to expand our access to the market.
- Conceive of new digital business opportunities that leverage the digital distribution channel, including new distribution methods – cloud streaming, subscription, and bundle services.
- Work closely with marketing and brand teams on executing pre-order incentive programs
- Work with Licensing Dept. or other consumer products divisions on collaborative business development opportunities such as promotions, product collaborations and licensing.
- Coordinate intra-company communication, contracts and approvals for all pricing, promotional and product release timing issues.
- Coordinate all required approvals and contracts on behalf of our digital distribution partners with legal, IP, management, product development and marketing.
V. Minimum Requirements
Education and Experience
It is recommended that persons in this role have a BA/BS degree in a business or technology related field with at least 5 years of experience in the gaming industry and 3 years in the account management . This individual must be a highly self-motivated, proactive, critical thinker, and be able to make and execute upon impactful decisions based on in-depth knowledge of industry trends. It is important that the candidate be organized, possess strong interpersonal skills, and passionate about the Capcom brand.
Licenses, Certificates and Other
None
Physical Demands ( Performance of the essential duties of this position includes the following physical d emands and/or working conditions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. )
Typing, crouching, reaching, standing, walking, sitting, lifting, fingering, grasping, talking, hearing, seeing, and moderate travel required.
Working Environments ( The work environment characteristics described here are representative of those an employee encounters while performing the e ssential functions of this job.)
Work is generally performed in an office environment and the noise level is usually moderate. Reasonable accommodations may be made to enable individual with disabilities to perform the essential functions.
VI. Additional Information
This job description is not intended to be an exhaustive list of duties, knowledge, skills, abilities, or requirements, as any one position in this classification may be assigned some or all of these duties, in addition to other duties not explicitly listed here. The various duties, responsibilities and/or assignments of this position may be unevenly balanced and change d from time to time based upon matters such as, but not limited to, variations in shift schedules , work demands, seasons, service levels and management’s decisions on how to best allocate department resources. Any shift, emphasis or rebalancing of these assigned duties, responsibilities and/or assignments does not constitute a change in the job classification.