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Data Analyst, Performance Marketing

Are you an experienced Data Analyst up for helping us to optimize marketing activities and improve our business? Ready to join one of Europe's fastest growing game companies?

If yes, Metacore could be the right place for you

We are a game company from Helsinki, now also expanding to Berlin, best known for our hit game Merge Mansion and our people-first company culture. Built on trust, our culture allows us to work autonomously, efficiently, and ambitiously. We have mutually agreed on five cultural norms to describe how we build trust and work as Metacore – you can find them here: https://metacoregames.com/culture

Our company’s mission is to entertain hundreds of millions of people for decades. Although we already entertain 50M+ players worldwide and have grown into a team of 170+ game industry professionals in less than three years, we’re only getting started. That’s where we hope you come in: to work closely with both game analysts and campaign managers to understand what drives ROI, how to optimize our marketing activities and ensure operational excellence.

Responsibilities

Data Analyst plays a key role in enabling us to understand the performance of our marketing activities and how to optimize them to improve our business. In practice, this means (at least) the following:

• Ensuring quality and consistency of data and prediction between different sources
• Building and maintaining reports and data models
• Creating tooling that helps with evaluating campaign and creative performance, allocating budgets, and setting targets
• Experimenting with conversion and prediction models to improve ROI
• Analyzing data for edges to exploit and flag underperforming sources and tactics
• Mentoring trainees and creating best practices as the team grows

Requirements

Every role is eventually shaped to match our unique passions, backgrounds and strengths. Here are some of the key skills and experience you should already have when joining Metacore as a Data Analyst, Performance Marketing:

• Past work experience with data either in gaming or digital marketing
• Deep knowledge of,
  • SQL at scale (Snowflake, Redshift, BigQuery)
  • Python, R or Julia
  • Looker, Tableau or equivalent visualization tool
• Hands-on experience in ROAS, lifetime value or similar modeling
• Keen interest to stay up-to-date with the latest trends in the User Acquisition landscape and tools
  
  

In addition to these, it would be nice but not mandatory for you to have these as well:

• Performance marketing experience from F2P mobile games
• Familiarity with,
  • Data modeling and transformation with tools such as dbt
  • Version control using Git
• Experience with end-to-end model deployment and MLOps

Sounds about right? Then let’s talk!

Basics

• Location: Helsinki, Finland
• Relocation: Relocating to Finland expected, full support provided
• Remote work: Hybrid model of office and remote work
• Start date: Flexible, ideally as soon as possible
• Working language: English

About Metacore

Our company is formed by great teams and individuals. Together, we work rather as Metacore than for Metacore – aiming for the same goal of entertaining our audience with world-class mobile games. As Metacore, we’re much more than the sum of our skills, experiences and knowledge.

Our Culture

Metacore is the game company where players are the closest thing to a boss. In other words, our teams and individuals enjoy a lot of freedom and responsibility in their work. Everyone can find the optimal way for reaching their goals – as long as it respects our company culture.