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Data Analyst - Commercial Market Intelligence Intern

Paid Data Analyst, Commercial Markets Intelligence Internship 2023, - Electronic Arts - Guildford, United Kingdom

We are EA

Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres. We exist to Inspire the World to Play.

We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. Our mission is to attract and grow a more diverse employee base through the cultivation of our early talent pipeline to shape EA's teams, culture and products. We create an overall enriching experience, empowering interns and graduates with the sense that "EA is where I want to be".

The Challenge Ahead

Local market insights and intelligence continue to shape our approach and inform our decision-making. We identified the need for more dedicated commercial market intelligence to fuel our markets strategy. Creating a custom function around this capability and ensuring that we can simplify and present back this intelligence in a meaningful commercial way will allow for more informed decision-making and progress based on insights and intelligence into player metrics and experience, competition, market potential, and EA performance across our portfolio

Responsibilities

Market Potential and Growth Strategy

• You will help the team achieve strategic growth by identifying and analysing trends, applying expertise in commercial revenue streams

Player Experience and Purchase Behaviours

• You will develop insights and recommendations to address player purchase behaviours and markets variances
• Form an understanding of the player network applying from multiple data ingestion points

Market Performance

• You will work with external partners to gather information for market performance reports

Understand our Competition

• You will analyse and report competitor trends, including go-to-market strategies, performance, sales and player engagement
• Maintain a release calendar with AAA titles and F2P updates.

Qualifications

• You are studying in the penultimate year of an undergraduate degree
• Available to commence a full-time, 12 month placement in July 2023.
• Eligible to work in Guildford, UK, without the need for visa/relocation support

Desired Skills

• Passion, interest and knowledge of the video gaming and entertainment industry
• Communicate, collaborate and build strong relationships across regional and central teams
• Enthusiasm, organisation and drive to manage a demanding and time-sensitive workload
• A business thinker who has a strategic perspective on markets
• Excel, PowerPoint, and other online collaboration tools (e.g., G Suite, Asana, Slack)
• Experience in commercial/business intelligence tools also desirable

Take your career to the next level – apply today!

Submit an up-to-date CV along with a cover letter which explains why you want to complete your internship with Electronic Arts and what interests you in this specific placement.

Deadline: 16th December 2022