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Creative Manager
2 years ago
Description
Playtika Holding Corp. is a leading mobile gaming company and monetization platform with over 35 million monthly active users across a portfolio of games titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has over 3,700 employees in 19 offices worldwide including Tel-Aviv, London, Berlin, Vienna, Helsinki, Montreal, Chicago, Las Vegas, Santa Monica, Newport Beach, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.
We are looking for a Creative Manager requires to Create and manage marketing creative campaigns on a global scale for our games across multiple channels and platforms based on marketing needs.
Responsibilities
- Innovate continually marketing creative ideas that drive the key business goals of our games on a daily base, develop creative ideas, provide creative inputs to design team, and oversee work from external partners.
- Creating conceptual and holistic 360 campaigns to expose our brand awareness on a large scale. elaborate ideas based on user behavior, motivation and state of mind, adapt creative and messaging to our digital strategies, produce creative assets for funnel and platforms differentiations.
- Partner with game’s team frequently, be a thought leader on consumer behavior, marketing techniques and take a part of marketing strategy discussions.
- communicate ideas and concepts clearly to make your and their ideas shine on our media channels.
- Collaborate with a highly cross-functional team of marketers, data analysts and media specialists, review work in an objective manner and apply learnings to future work.
- lead creative sessions to translate data into insights, concept and creative opportunities.
- Be a “mountain mover” to lead projects end-to-end — from insights, strategy and concept, trough executions and presentation. until – production and design. able to take feedback or inputs due the process and come up fast with solutions that keeps the idea on the trail.
Requirements
- 2+ years of experience as an Copywriter/Creative within marketing in gaming company, performance industry or advertising agency.
- Proven track record in solving business problems with creative solutions.
- Proven experience owning ideas from inception to launch.
- Strong creative conceptual and brand strategy background.
- high level of Art direction and visual storytelling.
- Solid experience creating multi channel campaigns from top of funnel through direct response creative.
- digital mind-set, driven by data, deep understanding of performance marketing, craft for mobile and Integrated campaign experience.
- able to handle multiple, cross-department creative requests simultaneously to prioritize and meet deadlines.
- Excellent organizational and social skills.
- experience in presenting ideas and getting buy-in from senior level.
- High level of written and spoken English
- Educational background in Art direction, Graphic design, Copyright, or related field.
- Portfolio should feature web-based marketing campaigns and designs for well known brands
- Adobe Creative Suit. Ps. In. Ai. AE. Pr.
- Microsoft Offices - PPT
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