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Creative Lead - Wild Rift

For Publishing, having a player-focused mindset is vital; we’re not here to be the center of attention. The team includes people with a wide array of experiences, from knowledgeable veterans to green rookies, who all share a love of gaming and the belief we can always grow and improve in our craft. A chief edict at Riot is to ensure the exterior our players and partners see is matched by how we see ourselves. We expect our Publishing teams to exemplify that spirit in all they do, and to empower and inspire Rioters at all levels to craft the best player experience possible.

Creative Leadership at Riot transforms publishing’s strategic objectives into creative campaigns. Creative Leaders shepherd the skills of creative partners (both internal and external) to generate engaging content that players will love and share. They work closely with Brand Managers, User Acquisition Managers, Copywriters, Artists, Creative Services and Video Producers, to support and inspire the team through creative problem solving and leveling up the ideas of others.

As the Creative Lead on League of Legends: Wild Rift, you'll report to the Director of Creative Leadership. You will create content that introduces players to our game, helps them understand what to expect from their gameplay experiences, and gets them excited to play more. You'll own not just the final content, but the process that leads to that content and the team that makes it happen. You will collaborate with both internal and external creative teams and production partners to provide world-class creative experiences. You will lead creative campaigns that meet strategic goals of publishing.

Responsibilities:

• Collaborate with Brand Lead to develop foundational brand identity for a new, multi-generational product that resonates globally
• Translate marketing and creative briefs into creative concepts that deliver on business goals.
• Collaborate with multi-discipline teams of internal and external creative partners (writers, producers, editors, directors, illustration artists, 3D/2D animation, visual designers) to deliver creative while also pitching in with individual contributor work.
• Use the knowledge of in-house and external experts to develop high quantity and quality global digital advertising/user acquisition assets across platforms and social media channels, and the development of CGI, digital and live action narrative content.
• Educate teams to understand the creative strategy and consumer targets to ideate, develop, execute, and iterate.
• Develop and present creative concepts to product leads and other stakeholders.

Required Qualifications:

• 7+ years experience at a digital advertising agency or client-side with a focus on executing creative strategies that meet publishing goals
• Experience concepting across a variety of mediums and then helping find the right creative partner to bring that vision to life
• Experience working on AAA gaming brands, specifically mobile
• Experience developing 360 campaigns from strategic creation to final delivery while building the foundation of a brand identity with a unique creative platform

Desired Qualifications:

• Experience working with briefs and stakeholders to create fresh ideas that are catered to the gaming or esports communities
• Understand what gaming competitors are doing to promote acquisition, fandom, and engagement
• Experience with graphic design and basic video editing

Our Perks:

We offer medical, dental, and vision plans that cover you, your spouse/domestic partner, and children. Life insurance, parental leave, plus short-term and long-term disability coverage are also available. Riot will support your retirement benefits with a company match, and double down on your donations of time and money to non-profit charitable organizations. Balance between work and personal life is encouraged with open paid time off, and a play fund so you can broaden and deepen your personal relationship with games.

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history (LAMC 189.00).