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Marketing Ads Data Analyst (F/M/X)
3 years ago
Data sits at the core of what we do and we have BI Analysts, Data Scientists and Data Engineers working together to create a true data-centric company. Our teams gather the data from multiple sources (internal and external), crunch it and make meaningful insights out of this data, which is used by marketing and games teams.
We have an opening for a data person in our Creatives team. This team primarily produces the Ad creatives, tests its performance and adjusts the campaigns accordingly. We are in the lookout for a data analyst to join this team and help them out with the creative testing and campaign insights/adjustments. Hence an analyst with media buying experience will suit perfectly for this position.
If you have the drive to design and implement analysis to drive business requirements, this is the job for you; full responsibility and ownership of your project guaranteed!
What will you do:
- Analyze Creative teams’ campaigns and provide meaningful insights
- Understand changes and identify trends in key metrics
- Analyze UA trends using different reports and forecast models in order to provide UA team with growth insights
- Ensure data quality and availability
- Design and implement reports in Gsheet, Excel, Google Analytics and Tableau which allow stakeholders to understand complex correlations between KPIs, based on which strategic decisions are taken
- Communicate findings to different stakeholdersImprove our processes continuously
- Be a team player
What will you bring:
- Experience in media buying based on data insights
- Solid understanding of statistical concepts
- Proficiency with SQL, Excel and a scripting language (for eg.Python)
- Excellent data exploration and good data visualisations skills
- Able to formulate business problems with associated hypotheses
- Good communication and presentation skills
- Being proactive and self driven is a must
- Familiarity with marketing terms such as CPI, ROI, creative optimization
- Eagerness to turn data into business requirements
What we offer
- A spirited, inspiring, international and enthusiastic team
- Complete ownership of tasks and freedom in choosing the path to reach your goals
- Competitive salary and flexible working hours
- We have a work culture where employees are actively encouraged to give feedback to each other on a regular basis
- A team that is entrepreneurial in spirit, knowledgeable, and fun
- An opportunity to be a part of a company that’s renouncing traditional ideas and taking a new approach that’s shattering pay walls.
- Perks: full visa support, relocation service including coverage of your first month rent in Berlin, reimbursement of your BVG ticket (reimbursement of an e-scooter or bike rental in the times of Corona), free daily lunch, and, of course, fresh fruits, beverages and snacks.
Popcore creates beautiful, oddly satisfying hyper-casual games. Based at our Berlin HQ, our integrated creative and engineering teams have developed and released chart-topping games that have been downloaded 100 million times across iOS and Android. We are proud to be backed by EQT Ventures, Makers Fund and David Helgason.
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