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Core Games Social Media Manager

Core Games Social Media Manager

Who We Are

Founded in 2005, the 2K label includes some of the most talented game development studios in the world today including: Firaxis Games, Visual Concepts, Hangar 13, 2K Czech and Cat Daddy Games. Our world-class team of engineers, developers, graphic artists and publishing professionals are stewards of a growing library of critically-acclaimed franchises such as Battleborn, BioShock, Borderlands, The Darkness, Mafia, NBA 2K, Sid Meier’s Civilization, WWE 2K, and XCOM. 2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

2K develops and publishes interactive entertainment globally for console systems, handheld gaming systems and personal computers, including smartphones and tablets, which are delivered through physical retail, digital download, online platforms, and cloud streaming services. 2K publishes titles in today’s most popular gaming genres, including shooters, action, role-playing, strategy, sports, casual, and family entertainment.

Our vision at 2K is to create a diverse and inclusion environment to “Come as You are and Feel Equipped to do Your Best Work!” We are dedicated to promoting diversity, multiculturalism, and equality in all that we do. Our communities are focused on increased access and personal growth, and their greatness depends on a diversity of race, gender, sexual orientation, religion, ethnicity, national origin, and perspective. We're an equal opportunity employer, and we're excited to build the future of co-living with the world's most hardworking and passionate people.

What We Need

Do you want to create unforgettable engagement with our beloved fans, and help champion word of mouth for our games far beyond the universe of our own channels? Do you love understanding the human truths of our fans, to truly understand what makes them tick, what drives them to engage? Do you drive strategic decisions with data, creative ingenuity, and a little bit of guts and heart? This is our team culture. If that’s you, then the rest below will apply.

Our 2K Core Games label is looking for an experienced Global Social Media Manager to own the global social media strategy for the Borderlands franchise universe. Under the direction of the Sr. Global Social Media Manager, the Global Social Media Manager will be responsible for developing and carrying out the worldwide social media strategy of games related to the Borderlands franchise, that addresses both global and regional social marketing needs.

As a member of our Core Games Global Social Media team, you will develop social campaign and channel specific strategies for major platforms such as Instagram, Twitter, TikTok, Facebook, YouTube, Twitch, where our content and engagement tactics will resonate best. You will coordinate the development of creative content that excites, educates, and engages our growing international audience of players from conceptualization to publication and measurement.

This is a significant role with growth potential that will require high levels of collaboration and communication across multiple team members between Brand, PR, Influencer, Community, and Studio.

What You Will Do

• Help define and implement the global social media strategy for gaming products in the Borderlands franchise universe, including methods to attract new fans, retention, and engagement from owned and earned channels, balancing global brand objectives with local territory considerations.
• Lead and implement day-to-day global social activities and channel engagement, working with internal cross-functional teams, development teams, and external agencies as needed.
• Develop creative briefs and help coordinate their way through the asset production and approval processes.
• Supervise and analyze content performance and social sentiment, using data tools and insights to advise decisions. Proactively recommend enhancements to the strategic plans, raise potential issues, and offer solutions to assist with problems.
• Establish and advocate for owned and earned channel standards including content strategy and optimization as well as platform usage.
• Maintain an ongoing content calendar for owned social channels providing visibility and transparency to global partners.
• Compile and distribute regular social-related metric reports at primary campaign beats or crisis management, ensuring upwards visibility, as well as helping advise what metrics are valuable.
• Build relations and tightly collaborate with the Social Media team at Gearbox Studio to ensure their constant alignment with our strategic plans.
• Keep a constant finger on the pulse of social media trends in our industry, entertainment, consumer products, and sports that can inspire and drive our initiatives.

Who We Think Will Be A Great Fit

• We are looking for someone who is a social content strategist at heart, very passionate about content marketing and engagement, and with an appetite for this craft. You should be an avid gamer who is plugged into internet culture. Bonus if you love the Borderlands universe. You are savvy about regional cultural insights and have first-hand experience collaborating as part of an international team. This person should be creative and able to tell engaging stories though social content. They should be independent, proactive, and always conceptualizing ways to improve what we do to drive engagement and retention, while having the skills to logistically implement ideas and effectively collaborate. You have the capacity to understand and always think about the big picture to make daily decisions that are aligned with the overall global marketing strategy. You are very thorough, detailed oriented, and organized while maintaining efficiency.
• Bachelor’s Degree in Business, Marketing, Communications, or a related field.
• Minimum 3 years of social media or community management experience for a gaming publisher, developer, entertainment, or similar brand.
• Experience developing global social strategies informed by regional insights in collaboration with international team members.
• Skilled with enterprise social publishing tools such as Sprinklr, Sprout Social, or Social Bakers, and listening tools such as Synthesio, Talkwalker, Spiketrap, Netbase, etc. Including deep understanding of social media key performance indicators and analyzing either on platform, Google Analytics, or related.
• A social media enthusiast with experience building communities on, and practical knowledge of, social media platforms including Instagram, Twitter, TikTok, Facebook, YouTube, etc. as well as community platforms like Discord, and Reddit. Experience with first party community hubs is a plus
• Excellent verbal and written communication skills; ideally in a variety of mediums including long-form and social media. Previous editorial experience a plus.
• Strong project management skills and experience running multiple projects.
• Solid understanding of/passion for video games and pop culture is critical.
• And really, you know who Claptrap and Tiny Tina are.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.