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Copywriter

Description

SciPlay is a leading developer and publisher of digital games on mobile and web platforms, providing highly-entertaining free-to-play games that millions of people play every day.

SciPlay is looking for an experienced copywriter that will shape and lead SciPlay's brands in a way that will assist them to outperform the market.

In this position, you will work closely with our UA and game teams to lead a distinct tone-and-style and messaging to create excellent performing creative campaigns. We are looking for an experienced, native English copywriter by heart, that will drive consensus across different teams and express our unmatched social-casino and casual gaming experience through innovative and articulate messaging.

Key Responsibilities

• Lead creative copywriting and messaging across the board (Marketing campaigns, corporate materials, and more)
• Define campaign messaging short/long term strategy along with the marketing directors
• Create copywriting guidelines for each brand (tone and style, wording, best practices)
• Own and execute SciPlay's written communicational needs, from internal marketing to high-profile creative campaigns.
• Develop a cohesive verbal identity that translates across each brand and product marketing
• Develop a copy testing strategy with key channel owners to identify what works across platforms and placements
• Help drive business results by delivering on copy for a fast-paced, "test-and-learn" oriented marketing team
• Work efficiently to develop assets needed for marketing needs

Requirements

• 3 years of related experience with 3+ years of creative direction in an agency or corporate setting. Proved experience in gaming company – a significant advantage
• Proven track record of creating successful campaign concepts – from conceptualizing to copywriting execution in multiple online and offline platforms
• Experience in overseeing and guiding finalized campaigns to drive constant improvement
• Experience in corporate communications, content development, and copyediting
• Strong creative vision with an understanding of business objectives
• Data-driven and KPI-focused state of mind
• Agile with the ability to streamline multiple messages and concepts
• Strong communication & collaboration abilities
• Strong project management skills, ability to manage multiple projects at once
• Native English– a must.