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Content Marketing Lead
3 years ago
We invent, design and build digital products, services, and immersive experiences that people love. We also help our clients to change their digital culture and boost their capabilities.
We’re committed to making a measurable, positive impact on people's everyday lives. We are an equal opportunity employer and we value diversity. We believe diverse teams help us make better products and services, and we actively hire for cultural growth. We welcome people of all ages, genders, ethnicity and races, with their own unique stories and backgrounds.
The role
We’re currently looking for a content specialist to join our small but mighty marketing team. Reporting to the Head of Marketing, you will be responsible for creating and executing a content strategy to help us achieve our marketing and business goals. The role is also a cultural one and a key element is to capture the vibrant culture at ustwo and translate it into compelling content. You will nurture the team at ustwo and help them find their voices externally. This is a newly created role, there is no blueprint, we have a high amount of freedom provided we’re achieving our objectives.
Main responsibilities:
- Create and maintain an editorial calendar, including management of social media channels.
- Write copy for a variety of channels including social media, website, press and sales enablement materials.
- Research and develop a deep understanding of what is relevant for our communities, our clients and targets as well as potential recruits in order to create effective content. It is important that we’re not creating in a vacuum, that we’re listening to our audiences’ needs and crafting content that will be helpful to them, positioning ustwo as an important voice with a strong point of view. Part of this is to coach our people on what makes good content and how important it is to align with the value we create for our customers.
- Produce content in a variety of formats such as videos, decks, articles, social posts. There is an active writing component to this role however we would like to find someone that is comfortable in creating for a variety of formats and audiences.
- Work very closely with the head of campaigns to develop or commission content fit for our lead-generation campaigns and with our website developer to continually improve the content on our website.
Person specification:
- You will have a journalistic, social media or communications background (at least one of these — if you have all three, well, it’s always fun to talk to a superperson).
- You’re an excellent writer, you understand how to flex your writing style depending on the purpose or audience.
- You are organised and able to set up priorities, bringing in a mix of enthusiasm and pragmatism. We are a company with a lot of ideas, it is a skill to prioritise those with the best chance of success.
- You understand social media at a professional level (posting on Instagram from time to time doesn’t count) and have experience maintaining and growing social channels for community and sales building purposes. You can create/commission social assets as well as use social media management systems and listening tools.
- You have strong editorial skills, part of the role is to help our people create better and more effective content in a variety of formats.
- You will be able to demonstrate your suitability for the role via your work portfolio, personal projects and specific job experience.
- An understanding and appreciation for design, product development and technology, and being able to identify industry trends that can be woven into your content.
- You will be a whiz with Google Docs and Slides and if you’re familiar with Figma, Keynote and other design tools that’s a bonus.
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Salary Band £40,000 - £50,000
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