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Content & Social Media Lead

We’re looking for an experienced social media pro, meme-lord, and word nerd to lead our global organic social media and content strategy for our number 1 blockchain game Gods Unchained. You’ll help define and execute this strategy, scaling and growing social media content in both the gaming and blockchain communities.

This is a high impact role with vast ownership and autonomy. We’re looking for someone who is not only comfortable, but thrives, being given responsibility and trust to find the best path to achieve a desired destination.

We need a champion for social media at Immutable. Someone who can influence and get to the heart of how we help our users and change the world for the better.

You’ll work alongside senior marketers and leadership at Immutable, ferociously experimenting and obsessing about growth and incredible content.

We have a defined vision for the marketing strategy, but we want you to seize the opportunity to shape our vision, add your own unique ideas, and help us execute.

Here’s how you’ll contribute

• Test, refine and improve our content and social strategy
• Manage the performance of our social channels including content execution and collaborations with external contractors, agencies, and influencers. Your primary focus will be on building our brand awareness on Twitter
• Identify, pitch, and manage relationships with content producers, influencers, agencies, and other individuals that support content and creative execution
• Engage with blockchain and gaming communities on social media to increase our reach, awareness, and engagement. Support them in loving and evangelizing our brand
• Regularly analyze industry trends and topics to identify opportunities to gain additional brand exposure
• Manage our email, including setting up automated journeys, and compiling our weekly newsletters
• Work with stakeholders across the company to clearly communicate updates and critical information to our communities
• Plan and own our content and social calendar

A bit about you

• 2 years+ experience working with either influencers, community management, social media or coordination (personal social media counts, if you can demonstrate growth and engaging content!)
• Proven experience in building an engaged following and ability to communicate effectively in a way that resonates with an audience similar to ours (technophiles, gamers, and blockchain enthusiasts)
• You have some juicy Reddit Karma, a great Twitter audience, or a following on Youtube
• You’re not interested in being a “cog-in-a-wheel”, and thrive in environments where you are given autonomy and ownership
• Growth obsessed and analytically minded, having experience crafting content strategies that improve brand reach with little guidance, then using data to iterate and improve
• A little creativity never hurt ;)

Some extra skills that would be awesome

• A passion for blockchain technology and crypto communities
• Skilled in writing and designing public-facing marketing content targeting a gaming/and or crypto audience
• Work experience or personal influencer in crypto/and or gaming
• Experience in startups, agencies, small organisations, or entrepreneurial endeavours
• Intermediate skills in photo and video editing

Some of the things we can offer you

• Competitive salary, plus equity
• Flexibility to work from home regularly
• Located near Central Station in Surry Hills with a rooftop
• Regular, fun social events where we can relax and connect with our teammates
• A very supportive, fun and progressive environment
• We provide you with all the hardware and an additional $750 to set up your new home office
• Perkbox benefits including premium access to calm, an online fitness portal and discounts at major retailers
• Thousands of courses on Go1, Udemy and Naspers
• Access to 24/7 counselling service for you and your family

$100bn was spent on in-game items last year. $0 went to players. We believe that games can and should provide more than just entertainment value for the time and money invested.

Immutable is a leader at the nexus of blockchain technology and gaming, creating truly open digital economies that open up a new world of possibilities for gamers and developers alike. Through our flagship game Gods Unchained, we’re showcasing what this new frontier looks like. With our platform Immutable X, we’re providing the means for developers to build badass games on the Immutable platform, leveraging the expertise and technology process we’ve acquired.