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Content Product Manager - FIFA

Content Product Manager - FIFA

Vancouver, Canada

EA SPORTS is one of the most iconic brands in entertainment with over 25 years of innovation, passion, and connection of millions of players across the globe to their favorite sports, teams, and players. At the heart of EA SPORTS is the FIFA franchise. EA SPORTS FIFA is the world’s #1 best-selling video game with over 200M engaged players across multiple platforms, including console, PC, and mobile.

Innovation, passion, and team-work is at the heart of everything we do. With studios in Vancouver, Bucharest, and Cologne; we are looking for the brightest talent so we can continue to create experiences that connect with millions of hearts and minds the world over.

On FIFA, the CGE Game Product Manager’s mission, in close collaboration with the wider FIFA Live Content Team and FIFA Competitive Gaming development team, is to help create the most engaging and rewarding live service experience for our players. The candidate will have a mix of strategic acumen, creative instinct and analytical ability that can help create actionable plans and content strategies that benefit our players.

Your Responsibilities

• Design and manage live content, campaigns and features for FIFA competitive gaming that maximize acquisition, engagement and monetization throughout the product cycle.
• Conduct and communicate in-depth analysis of in-game economy trends using data insights and strong business acumen to impact top line KPIs.
• Be passionate about and represent the voice and needs of our customers and partners within FIFA.
• Work closely with the game team and competitive gaming group to drive best-practice strategies in creating, balancing optimizing economy models for virtual economies.
• Develop and implement game health review cycles that carefully consider internal and external feedback as well as key product metrics to continually improve the product.
• Track and develop an expert level understanding of gaming and esports trends and insights.
• Coordinate live content strategy
• Own testing strategies, execute A/B testing campaigns and conduct post mortems
• Collaborate with our internal technical partner groups, being a key stakeholder in technologies that impact the game or live service.
• Partner with Central teams and craft requirements for all player facing features outside of game team's scope.

Your Qualifications

• A passion for games with a player first mentality.
• Product Management or Game Design experience required (ideally in Live Services).
• Self-motivated team player that brings excitement and enthusiasm to work each day.
• Strong analytical skills and experience with data driven product design and decision making.
• Sound and proven ability in using and understanding in-game trends using data insights to impact top line KPIs.
• Strong communication and writing skills, with experience preparing and presenting decks to various stakeholders.
• Excellent organizational skills, with the ability to juggle priorities and projects.
• Highly desirable but not essential: A football fan with a good understanding of the core mechanics of FIFA and it’s live features.
• Highly desirable but not essential: knowledge of Esports, from leagues and teams to how fans interact with Esports content
• Experienced in:
  • Successful live service console and/or mobile games having delivered and maintained at least one product through the product life cycle.
  • Designing content, campaigns and features that maximize acquisition, engagement, and monetization throughout the product life cycle.
  • Obtaining insights and developing strategies through analytical metrics driven analysis and design experimentation.