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Content Marketing Lead
2 years ago
Craft:
MarketingJob Description:
Activision Blizzard Media connects brands and players with fan- first integrated advertising experiences across gaming and esports. Our legendary portfolio includes iconic mobile game franchises such as Candy Crush™, esports like the Call of Duty League™, the Overwatch League™ and some of the top PC and console gaming franchises such as Call of Duty®, World of Warcraft®, and StarCraft®.
The idea is simple: great game experiences offer great marketing experiences.
Your role within Activision Blizzard Media
The Content Marketing Lead will play an important role in growing Activision Blizzard Media’s presence in the advertising industry through the development of engaging, insightful and creative content that positions Activision Blizzard Media as a ‘must- buy’ for brands. Reporting into the Head of Communications & Marketing Strategy, this role will develop and own Activision Blizzard Media’s content calendar, inclusive of blogs, bylines, and social media; and is responsible for translating complex messages into compelling content targeted at a B2B advertising and marketing audience.
- Develop and manage B2B content calendar, inclusive of blog posts, thought leadership articles and social media content, under strategic direction from the Head of Communications & Marketing Strategy
- Synthesize and translate research and insights into compelling and easy- to- understand written collateral including whitepapers, one- pagers and bylines targeted at the advertising and marketing industry
- Identify key content themes and storytelling opportunities for Activision Blizzard Media within the in- game advertising landscape, inclusive of new content types and formats
- Develop and shape the content and messaging for speaking appearances including synopsis, key takeaways and presentation decks
- Partner with Sales Enablement Lead on development of client- facing communications including automated email content, newsletters, case studies and partner decks
- Partner with Digital Marketing Lead on website content including SEO implementation, reporting and analytics to track and optimize content performance
- Provide support for internal- facing communications and marketing content needs
Qualifications
- 8+ years of experience developing content for a B2B audience, bonus for advertising or marketing industry experience
- Excellent writing and editing skills, with experience distilling complex ideas into easy- to- understand and engaging copy
- Experience owning a comprehensive content calendar across multiple platforms and managing social media accounts, specifically LinkedIn and Twitter
- Strong storytelling skills, with ability to identify key content angles and tailor these for a specific target audience
- Highly organized and detail- orientated, comfortable managing multiple projects and timelines concurrently
- Strong stakeholder management skills, with experience working cross- functionally in a fast- paced, high growth organization preferred
- Good understanding of website reporting metrics and analytics
- Knowledge of and interest in advertising, marketing and gaming industries
About King
King is a leading interactive entertainment company for the mobile world, with people all around the world playing one or more of our games, including franchises such as Candy Crush, Farm Heroes, Pet Rescue and Bubble Witch.
We have 249 million monthly active users as of fourth quarter 2019 across web, social and mobile platforms. King was acquired by Activision Blizzard Inc. (Nasdaq ATVI) in February 2016 and operates as an independent unit of the
company.
A Great Saga Needs All Sorts of Heroes
Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.
Making the World Playful
Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players – and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!
Applications needs to be in English.
Discover King at careers.king.com