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Content Manager

AppLovin’s leading marketing software provides mobile app developers a powerful set of solutions to grow their mobile apps. AppLovin’s technology platform enables developers to market, monetize, analyze and publish their apps. The company’s first-party content includes over 200+ popular, engaging apps and its technology brings that content to millions of users around the world. AppLovin is headquartered in Palo Alto, California with several offices globally.

AppLovin was named one of the Hottest Adtech Companies of 2021 by Business Insider, as well as a Certified Great Place to Work in 2021 and 2022. The San Francisco Business Times and Silicon Valley Business Journal awarded AppLovin one of the Bay Area’s Best Places to Work in 2019, 2020, and 2021. Our team members are regularly recognized for their work and leadership, including recent award wins in Business Insider’s Rising Stars of Adtech 2022, Glassdoor’s Top CEOs 2019, and the 2021 Women in Content Marketing Awards.

ABOUT THE ROLE:

We are seeking a content manager with experience creating and managing content for the mobile ad tech or mobile games industries. This is an incredible opportunity to join our marketing team and partner with an innovative and fun company that is a leader in the marketing software space. If you have a love for writing, an understanding of the mobile technology industry, a track record for creating original, detailed, and thought-provoking content, and a desire to make a contribution within a fast-growing company, this could be a great fit for you.

This position offers great potential for growth, so we are looking for a strategic marketer with a desire to manage content and assist with content creation across a variety of marketing campaigns. You will support our content program by assisting the director of content and campaigns in creating our content plan to raise brand awareness through various marketing channels. By partnering with key stakeholders, you will develop content for our corporate blog, draft contributed articles, write website and ad copy, and draft copy for our marketing campaigns and other key platforms.

Our ideal candidate is a strong content marketer who can perform well under deadlines, adapt and shift as needed, be open to accepting feedback, edits and collaboration, turn out well-researched and detail-oriented content, be able to connect the dots across multiple content initiatives, and who can achieve expert-level knowledge of our industry. Ultimately, you should be able to assist in crafting and executing on a content strategy that aligns with the company’s goals and brand positioning.

Candidates must include examples / portfolio links of their work to be considered.

Responsibilities

• Write and edit both long and short-form content, including (but not limited to) blog posts, bylines, case studies, event emails, short videos, and more.
• Support marketing campaigns, including (but not limited to) launches, event invitations, website copy, and digital ad campaigns.
• Ideate concepts, storylines, topics, etc. for our blog and earned and paid media (like longer form industry bylines).
• Optimize content for SEO.
• Develop and maintain our style guide.
• Build/manage content resources and guest bloggers.
• Stay current on trends within our industry that can help inform the development of meaningful content.
• Work with the director of content to build and contribute to the editorial calendar.
• Contribute to a team of content leaders committed to developing and publishing content that engages, informs, and inspires our audiences.

Requirements

• 7+ years of proven content marketing experience with a strong focus on content creation.
• Understanding of mobile ad tech industry and/or mobile gaming industry.
• Demonstrated ability to meet deadlines and adapt to a fast-paced environment.
• Exceptional copywriting experience (writing samples required, portfolios highly encouraged).
• Tenacious self-starter with a high level of initiative and strong follow-through.
• (Preferred) Proficiency with Google Docs, Asana, Wordpress and HubSpot.
• Knowledge of SEO and understanding of Google Analytics, SEMRush.
• Strong organizational skills.
• Strong work ethic, positive attitude, and leadership qualities, with the ability to handle multiple tasks and set priorities across teams.
• Bachelor’s degree in English, journalism, or marketing preferred.

Perks

• Free medical, dental, and vision insurance, and access to mental wellness programs.
• Remote working.
• Monthly stipend for gym membership, home office expenses.
• 401k matching.
• Autonomy to make decisions in a rapidly growing company.
• Flexible time off—work hard and take time when you need it.

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AppLovin is an equal opportunity employer and considers qualified applicants without regard to race, gender, sexual orientation, gender identity or expression, genetic information, national origin, age, disability, medical condition, religion, marital status or veteran status, or any other basis protected by law.