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Content & Campaign Marketing Manager
2 years ago
Unity is the leading solution for game production across all platforms supporting the entire game lifecycle (create, operate, monetize). We are fast becoming the leading solution for real-time 3D experiences across other industries including Auto, Manufacturing, Architecture, Engineering, Construction, and Media and Entertainment. In 2020 we are growing our portfolio to 50+ products and services that support gaming and these other industries.
The Senior Content & Campaign Marketing Manager role is to lead content and coordinated campaign strategy across Unity Store and Asset Store. You will develop, localize, and curate a rich pipeline of content such as case studies, white papers, blog posts, webinars, demo reels, etc through collaboration with global and local cross-functional teams. You will partner closely with Digital Marketing, eCommerce, Product Marketing, Sales, Communications, and Marketing to develop a content strategy, define the content roadmap, and build and fulfill content marketing plans in pursuit of digital acquisition, engagement, and retention.
What you’ll be doing
- Execute and maintain a full-funnel digital strategy to attract, nurture, and convert new leads into opportunities across all digital marketing channels, and work closely with media agencies to deliver the expected results!
- Analyze, measure and report results of all digital marketing efforts
- Manage, update and leverage Japan “owned” platforms such as website, chatbot and CRM databases
- Create/localize marketing materials including emails, landing pages and social post in line with marketing plans
- Collaborate and partner with internal teams (Product Marketing, Sales, Customer Success,etc), as well as external partners (media agencies)
What we’re looking for
- + 2 years of experience in various areas of digital marketing, focus on BtoB marketing and paid media marketing
- Experience building digital lead generation campaigns, including email nurturing campaigns
- Experience across Japan media channels
- Strong project management skills
- Proficient in English and Japanese
You might also have
- Eloqua skills plus!
- Graphic Design skills plus
- Understanding of Marketing Automation and digital marketing principles
Life at Unity
Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.
Unity is at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than five billion times per month in 2020. For more information, please visit www.unity.com.
Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, disability, gender, or any other protected status in accordance with applicable law. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please let us know.
Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.
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