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Consumer Marketing Coordinator
1 year ago
Team Name:
Job Title:
Consumer Marketing CoordinatorRequisition ID:
R015670Job Description:
World of Warcraft is one of the most beloved IPs in gaming and as it continues to evolve, we are looking for a Coordinator to join the Consumer Marketing Team to help bring our adventures to players across the globe. In this role, you will partner directly with the cross-functional teams at Blizzard to ensure product strategies, brand and company objectives are met in all marketing assets. You will oversee day-to-day management of creative production and help manage the approval process of all marketing materials for World of Warcraft for global distribution.
The candidate must have the ability to think ahead, work independently, but also contribute cross-functionally to benefit the business, drive go-to-market plans and have the confidence to speak up and lead. While impeccable project management skills sit at the core of this role, this individual will also need to contribute at the strategic level to drive all marketing initiatives while interfacing with our development and agency partners.
A passion for gaming is also a must, as is prior experience with helping to drive innovative marketing programs and prior work with brands that do this well.
Covid-19 Hiring Update: We’re currently in a work-from-home model, and we’re continuing to interview and hire during this time. This role is expected to begin as a remote position but will transition to at least a partial in-office position based out of Irvine, CA. We understand each person’s circumstances may be unique and will work with you to explore possible interim options.
Responsibilities:
- Support the Consumer Marketing team with global marketing plans, creative executions, and production process for World of Warcraft
- Participate in creative briefings and attend subsequent creative reviews to consolidate and route feedback
- Manage and update key partner marketing resources including asset repositories, recurring team meetings, production calendars, and more
- Serve as point of contact for cross-functional team executions to champion brand initiatives and route any approvals necessary
- Day-to-day management of internal & external creative partners
- Collaborate with key development team personnel on creative asset development
- Able to learn new markets quickly and adjust to changing market dynamics and competitive landscapes
Requirements:
- Bachelor’s Degree in Business Administration, preferably Marketing
- 2+ years experience in brand marketing, creative agency account management (or equivalent client-side position) or video game industry
- Passion for gaming and understanding of current industry trends
- Experience in TV, Video, Packaging or Online Advertising required
- Demonstrated experience in project management, analysis and the ability to work across multiple teams
- Excellent analytical, verbal, and written skills
- Excellent interpersonal and relationship management skills
- Results oriented, self-motivated
- Extremely organized and detail oriented
Blizzard Entertainment is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We’ve worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences.
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