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Consumer Marketing Coordinator - World of Warcraft

Blizzard Entertainment
Irvine California 92618 United States of America
2 years ago
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Team Name:

World of Warcraft

Job Title:

Consumer Marketing Coordinator - World of Warcraft

Requisition ID:

R006233

Job Description:

We are looking for a marketing super star to join the Consumer Marketing team for one of the most beloved IP’s in gaming – World of Warcraft. In this role, you will partner directly with the crossfunctional teams at Blizzard to ensure product strategies, brand and company objectives are met in all consumer facing marketing assets. You will oversee day-to-day management of external creative agency partners and help manage the approval process of all marketing materials for World of Warcraft, for global distribution.

The right candidate must have the ability to think ahead, work independently, but also contribute crossfunctionally to benefit the business, drive go-to-market plans and have the confidence to speak up and lead. While impeccable project management skills sit at the core of this role, this individual will also need to contribute at the strategic level to drive all marketing initiatives, interface with our development partners and lead agency partners.

A passion for gaming is also a must, as is prior experience with helping to drive innovative marketing programs and prior work with brands that do this well.

Responsibilities:

• Assist with global marketing plans, creative executions and production process of all communication vehicles including: TV and digital advertising, trailers, visual identity, packaging, trade, media integrations, events, social and CRM activities.

• Champion Consumer Marketing projects directly with external Agency Partners to identify creative strategy and ensure all communications materials deliver against that strategy.

• Participate in Creative Briefings and attend subsequent Creative Reviews to provide feedback and direction.

• Communicate and motivate cross-functional teams around a single strategy

• Day-to-day management of external Creative Partners.

• Collaborate with key development team personnel on creative asset development

• Able to learn new markets quickly and adjust to changing market dynamics and competitive landscapes

• Managing feedback for 3rd party partnerships and creative executions

Requirements:

• Bachelor’s Degree in Business Administration, preferably Marketing

• 2+ years experience in brand marketing, creative agency account management (or equivalent client-side position) or video game industry

• Passion for gaming and understanding of current industry trends

• Experience in TV, Video, Packaging and Online Advertising required

• Demonstrated experience in project management, analysis and the ability to work across multiple teams

• Excellent analytical, verbal, and written skills

• Excellent interpersonal and relationship management skills

• Results oriented, self-motivated

• Extremely organized and detail oriented

• Comfortable working in a fast-paced environment Pluses:

• Prior creative agency experience

• Direct experience marketing video games or other entertainment media

• In-depth knowledge of Blizzard games, particularly World of Warcraft

• International experience

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