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Consumer Insights Researcher
1 year ago
Job Description
Integrated into the Consumer & Market Insights team, you will help different Gameloft departments across the world acquire a better understanding of mobile gamers’ traits so that we can build products and design experiences that better serve their needs and expectations. As such your day-to-day activities vary and you will deliver recommendations based on your knowledge and findings to a large array of internal specialists: game creation teams, editorial teams, product & brand marketing, licensing, business development, community management, etc. This role is based in Sofia
Your everyday missions will include:
- Liaise with internal departments to gather their research needs and provide appropriate qualitative/quantitative research solutions
- Translate business needs into research plans and develop questionnaires that meet the objectives of the study
- Conduct market analysis for any upcoming games, using data analytics tools
- Manage a project from A to Z with the support of internal and external toolsets
- Develop analysis and reporting plans
- Run workshops with game teams to ensure insights are being taken into account and direct them on how to utilize them
- Analyze data from multiple sources, and provide recommendations tailored to different departments and levels
- Write clear, inspiring and actionable insight stories for stakeholders using data support
- Stay up to date with developments in the mobile and PC/console game industry and beyond with particular attention to trends, social media, consumer behavior, and data/analytics
- Champion consumer research across the company and foster a culture of decision-making based on consumer needs
- Projects will vary from in-game surveys, trend reports, and competitor and market analysis to more high-level topics of investigating a particular audience and or enriching the data on player segment
- Work in an agile environment
Qualifications
- ~3 years of successful experience with quantitative/qualitative research methods and techniques & strong analytical skills. These can vary from segmentation, concept testing, AB testing, focus groups, online diaries, etc.
- Background from a market research agency or in a mobile/video game company. Applicants welcome from other Consumer Insight backgrounds
- Strong project management skills and adherence to deadlines
- Proactive and solution-oriented individual
- Interest in interpreting numbers and other data, ability to translate those into actionable results and insights for teams
- Adaptable to the needs of different teams
- Ability to communicate complicated concepts simply, and work collaboratively with a variety of stakeholders
- Passion for gaming across a variety of platforms (mobile, console, PC, esports, etc.) from hardcore gamer’s titles to casual social games
- Completely fluent in English both oral and written
- Bonus: affinity to strategy games
Additional Information
Why Join Gameloft?
- You want to work in exceptional industry and create games downloaded more than 1 billion times per year.
- You want to be part of a talented and supportive team of pioneers who have a passion for creating video games.
- You want to contribute to a vibrant and dynamic atmosphere.
- You want to join a global company and meet great people around the world.
- You will work on a permanent contract with competitive remuneration.
- You are looking for a fun place to work in the heart of the city.
- Health insurance coverage, Meal vouchers
- Game rooms, relaxation zone, office massage, bike stand
- Studio located at the heart of the city with easy access to mass transportation and some of the best places to eat and drink around.
Contact:
If you are interested in our job offer, please send CV and a Cover Letter. Applications will be processed in confidentiality.
Company Description
Join The Game!
Leader in the development and publishing of games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 iOS Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, Modern Combat and Dungeon Hunter and also partners with major rights holders including Disney®, LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,600 people worldwide. Every month, 70 million unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.
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