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Consumer Insights Researcher

Consumer Insights Researcher

Summary:
The Global Analytics and Insights team is looking for an experienced market researcher. This team is within the global marketing organization and is responsible for providing strategic, research-led insights that guide planning, development and marketing for all EA titles.

We are seeking a skilled and highly motivated Consumer Insights Researcher who will support and execute research studies, analyze data and develop reports and presentations to influence key marketing and development decisions.

Key Responsibilities

• Execute research programs to ensure game development and marketing campaigns will resonate with relevant target audiences
• Assist with all aspects of consumer research projects including research design, survey & discussion guide development, recruitment & data collection, analysis, and presenting results to internal business partners.
• Present research results and ensure that insights generated are effectively synthesized and communicated across the organization
• Conduct ad hoc project analysis from marketing and development teams on areas such as market sizing, player demographics, genre trends and industry segment analysis
• Coordinate project timeline, logistics and finance with internal teams and external vendors to ensure research quality and timeliness

Background & Qualifications

• Bachelor’s degree from a recognized university, Master’s degree/MBA strongly preferred
• 2-3 years of relevant job experience working in areas of consumer research or analytics, research agency experience a plus
• Experience in data processing (such as developing crosstabs, weighting and appending data)
• Experience in using statistical software (such as SPSS)
• Experience in using a survey platform (such as Qualtrics or Decipher)
• Effective written and verbal communication skills

Attributes:

• Results-oriented – continuously drives to get things done, regardless of challenges encountered
• Adaptable and flexible – reacts positively to change and views challenges as opportunities
• Highly organized and effective in learning to work with a variety of tools and systems
• Ability to work both independently and as a key influential member of a team
• Ability to act appropriately and responsibly in a variety of situations
• Ability to handle multiple competing priorities
• Interested in learning more about video games