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Consumer Insights Manager (Gaming)

Zynga
London, London, United Kingdom
3 years ago
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Our mission at Zynga is to connect the world through games by building games around core social experiences to deliver deep player engagement, organic acquisition and long term retention. Our portfolio of games include – CSR Racing 2, FarmVille, Hit it Rich! Slots, Words With Friends and Zynga Poker.

Based at our at NaturalMotion Games studio in London, renowned for making games that wow people. For the past three years NaturalMotion Studios have been named one of the Best Places to Work in the UK games industry by gamesindustry.biz.

Job Purpose

Zynga Consumer Insights is looking for an experienced professional in consumer research to join our team as a Consumer Insights Manager. Reporting to the Senior Director, you will be responsible for identifying actionable insights across Zynga’s portfolio as well as the overall gaming marketplace.

Your focus will be on cultivating and leveraging the “voice of the consumer” across marketing and game design initiatives. Your work will help drive innovations and improvements for both live games and new games in development.

You should be experienced in designing research programs in support of business needs, managing key tracking studies, analyzing and visualizing data, and socializing information across the organisation. As your projects will range from quick-turn qualitative interviews to large-scale quantitative studies, the ability to be flexible against a dynamic set of business priorities is essential.

Key Roles & Responsibilities

Required Skills & Experience

Desirable Skills & Experience

What do we offer?

NaturalMotion is an equal opportunity employer. Employment decisions are made without regard to race, national origin, ancestry, sex, gender identity or expression, sexual orientation, age, religion, pregnancy, marital status or veteran status.

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