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Consumer Insights Manager - Sports

Consumer Insights Manager - EA SPORTS Studios

You’ll play a key a role in developing gaming experiences that players love. You’ll help drive the future of gaming at EA. You’ll represent the voice of players. You’ll drive business strategies using stories with consumer insight at the core.

The Consumer Insights Manager will join the Consumer Insights (CI) team at EA, which is part of the broader Global Analytics and Insights (GAI) organization at EA. GAI is a team of 200+ researchers, analysts, and data scientists who help design and improve EA’s gaming experiences for the player.

Consumer Insights is constantly in pursuit of understanding our players - their motivations for playing games and how their behaviors change alongside the ever-changing gaming market. This role within CI will lead research focusing on our EA SPORTS studios and the games they create, such as FIFA, Madden NFL, NBA LIVE, NHL, and UFC. You’ll partner closely with our studios, brand and marketing teams, as well as fellow researchers and analysts both in the US and in studios across North America and Europe. We are looking for a CI manager who is not just a thought-leader, but also a relationship-builder who can collaborate and understand our partners’ context to create research roadmaps and deliver critical insights that will have real impact on our games, live services, and communications.

We’re looking for all the best kinds of people to make great experiences for our players. The best people want a job that inspires them, while giving them room to enjoy their lives. And we want to give them that. We celebrate diversity and inclusion by creating a place where you can come to work and be yourself.

The CI Manager for EA SPORTS Studios will work with...

• Our Consumer Insights team - based in Redwood City, CA, with a European hub in Bucharest, we are a collaborative team that includes your fellow title-focused CI managers and a team of researchers with diverse skill sets and focus areas.
• Other members in the GAI organization - we work together to develop a cross-functional ‘voice of the player’ that leverages other areas of expertise (e.g. data science, telemetry analytics, user experience, social listening).
• EA’s studios and brand leadership - we partner closely with decision-makers and thought-leaders across development, marketing, publishing, and brand to inform strategies from greenlight to launch and throughout live services.

In a typical week, this person could be…

• Out in the field, talking with players about their gaming experiences and frustrations, and guiding the game team towards experiences they should build
• Analyzing data, then building and presenting an insight-led story that guides product and marketing teams in their decision-making
• Designing research projects that guide new feature development, using traditional or innovative techniques that are qualitative or quantitative in nature
• Traveling to our EA SPORTS studios in Vancouver or Orlando to workshop product strategy and features, champion the essence of your studios’ brands and target players, and drive knowledge that identifies your games’ place in our EA portfolio

If you’re interested in this role, you’ll need these skills or experiences :

• Scrappy. You’re comfortable with fast-paced, sprint-driven product cycles
• Influential. You’re accustomed to collaborating with and influencing a cross-functional audience
• Strategic. You have a track record of connecting the dots for your stakeholders and have strong business and marketing acumen
• Creative. You’ve leveraged or designed non-traditional methodologies when the status quo wasn’t enough, and you’re comfortable navigating ambiguity
• Insights Expertise. You’re experienced across various research techniques and methodologies, both qualitative and quantitative
• 5-8 years of experience working in Consumer Insights, Market Research, or a related function
• Nice to have: experience working in or with any of the following:
• • Interactive entertainment industry (e.g. video gaming, gaming/entertainment platforms)
  • Sports entertainment (e.g. sports franchises, teams, venues)
  • Consumer-facing digital technology industry (e.g. apps, platforms)
  • Linear creative entertainment (e.g. film, television)
• Ability to travel, including internationally, on a regular basis

#WeAreEA and we exist to inspire the world to play. EA values creativity, pioneering, passion, determination, learning, and teamwork. We mean things like acting with curiosity, speaking up with original ideas, and committing to each other as one team.

EA is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status or veteran status. We will also consider for employment qualified applicants with criminal records in accordance with applicable law.