Community Engagement Manager - Mobile
14 days ago
Electronic Arts Inc. is a global leader in interactive entertainment. We develop and deliver games, content and online services across platforms. We have a broad portfolio of brands that span the most popular genres.
We exist to Inspire the World to Play. We create extraordinary new game experiences for our millions of players everywhere by bringing together talented people that combine creativity, innovation, and passion. We immerse our employees into an inclusive culture and provide opportunities for learning and leading that allow our employees to do the most impactful and rewarding work of their careers.
Marketing and Commercial Organization (MCO)
We are Electronic Arts' Marketing and Commercial Organization (MCO). Our teams build meaningful relationships with hundreds of millions of players around the world who love our games. We aim to be the best at meeting players where they are and supporting them throughout their journey with EA. Our teams develop the strategic vision of our products, run outstanding multi-channel campaigns, build global engagement across all touch points, develop global insights, and propel sales and global publishing. We understand the dynamic global landscape so we can bring relevant content, promotions, and help to players anywhere.
We foster an environment where our teams create the most amazing work of their career while inspiring the world to play.
Reporting to our Mobile Publishing & Marketing Manager, the Community Engagement Manager will manage the management EA's Mobile social media campaigns in Mexico. You will develop and launch local social channels for EA core mobile franchises in the market. They will manage the local implementation of social content strategies, and work with all partners to manage content calendars, scheduling, and publishing of content. We ask that you have a strong grasp of social media platforms. You are a specialist, knowledgeable in industry trends and the latest innovations. You will work with important regional and global partners to integrate and align social opportunities and build EA's community base.
You will play an important role in the EA Emerging Markets Commercial Mobile team as it will shape the social media marketing approach, define digital initiatives and live service operations to meet the needs and feedback from our players in the region.
You will analyze and improve the performance of the game's social media channels
You will grow content creators and influencer marketing of the game
You will plan, execute and track new initiatives and online content, through these content creators / influencers
You will analyze key metrics of content creators / influencers, and help market strategy of the game on a weekly/monthly basis
You will stablish partnerships with content creators / influencers to broaden EA's engagement with the community
You will build and maintain relationships with gamers and important community leaders
You will monitor player and community sentiments to provide relevant feedback to game studios to support high impact player centric live service programs
You will partner with EA global creative and localisation teams to create assets that both resonate with local players and are tailored for mobile platforms.
You will develop relationships with platform, brand and media partners within Mexico.
You will drive performance metrics related to revenue and user growth through operations
A passion for the video games industry, and for mobile games in particular.
4+ years of experience in digital marketing on client side (digital/marketing/social) or top digital/advertising agencies.
Strong creative and editorial skills – including language localization.
Experience developing insights from social listening.
Experience with social analytics across channels.
Summarize data from many sources into relevant insights.
Experience growing social communities and developing content on social platforms.
Basic creative skills e.g. Photoshop.
Working knowledge of tools like Synthesio, Social Bakers, Hootsuite, Tweetdeck, Datasift, Radian 6.
Creative, player first approach.
Written & spoken Spanish language proficiency
Join us in driving the next revolution in games.