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Community Developer, Just Dance M/F

Ubisoft
Paris IDF fr
3 years ago
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Job Description

The Community Developer will lead the community strategy for Just Dance franchise, building connections between the community of Just Dance players and the games' development team, developing a multi-channel strategy, creating the right messages and assets for our audience. The Community Developer acts as a conductor, he/she leads and ensure a good internal communication relying on the Community Team. You will also work with several of our services at an international level, including the teams handling PR, Events, Business and Development, to make sure the concerns of the community are voiced for all aspects related to marketing and game development. You will report to the Community Development Group Manager.

You will work alongside the development team, on-site at our studio in Ubisoft Paris.

Responsibilities

More specifically, you will be tasked with the following:

COMMUNICATION

· Building and deploying an innovative & global community strategy for the Just Dance franchise in collaboration with the game's Brand Director and Live Producer, directed to both core players & casual players and adapted to our challenges

· Creating the editorial line directed at the community, with a specific focus on Social Media

· Managing post-launch communication in collaboration with the Brand Managers and Live Producer: defining and applying the post-launch plans (in-game activities, update contents, game status, activations, etc.)

· Ensuring the production of community assets - in collaboration with the development teams and the Community Managers - such as videos, articles, livestreams, interviews, etc. for our Owned Media

· Handling crisis management

· Follow Social Media trends & ongoing benchmark of our competitors

· Co-ordinating events involving the Studio & being the key speaker: fan visits, live chats with the dev team, tournaments…

PLAYERS FEEDBACKS & DATA

· Setting up performance indicators in order to evaluate results and return on investment for actions aimed at the community (regular measuring of ROI)

· Establishing Social Media reports and adapt your content strategy

· Establishing reports with community feedback for internal use, in order to improve the quality of the game and better understand your community

· Continually passing on needs expressed by the community to the development team and Marketing department

PROJECT MANAGAMENT

· Working with Community Managers assigned to your game to ensure successful deployment of your strategy’s tactics, as well as supporting them in their conversations with the community

· Working with other customer-focused teams (Customer Support, Community Engagement, etc.) to support providing a quality player/consumer experience

· Accompanying the subsidiaries in the EMEA (Europe, Middle East, Asia) and NCSA (North, Central and South America) zones during deployment of the community strategy

Qualifications

Training

· Degree in Marketing, Digital Marketing, Communication or relevant

· Minimum 5 years of experience

· Experience in digital marketing with digital creation (videos, photos, articles, livestreams, podcasts, etc.) is valuable

· Experience managing fan sites or official forums is a bonus

Skills And Knowledge

· You have excellent knowledge of social media platforms (Discord, Reddit, Facebook, Twitter, etc.)

· You know how to communicate effectively with different levels of management (you are at ease when presenting your work / plans to top management)

· You have excellent interpersonal and communication skills;

· You know how to think globally and strategically;

· You know how to multitask and define priorities;

· You have a passion for videogames

· You speak English & French fluently

Additional Information

Position based at the Ubisoft Paris Studio located in Montreuil-sous-Bois (metro line 9)

Company Description

Ubisoft is committed to enrich players' lives with original & memorable entertainment experiences. We build worlds that are a playground for the imagination, offering moments of surprise, fun and adventure as well as opportunities for learning and self-discovery.

At Ubisoft, you'll grow and collaborate with highly talented teams from around the world.

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