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Associate Manager, Marketing, Strategy/Core
1 year ago
Who We Are:
2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.
Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of our growing library of critically-acclaimed franchises such as NBA 2K, 2K PGA, Battleborn, BioShock, Borderlands, The Quarry, The Darkness, Mafia, Sid Meier’s Civilization, Marvel’s Midnight Suns, WWE 2K, and XCOM.
At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!
What We Need:
2K is looking for an experienced and passionate Associate Marketing Manager for Japan - someone who has worked as a community manager in mobile and F2P industry with emphasis on live operation of Strategy/Core games with community understanding, influencer relations, Influencer marketing and social network management with capability to formulate solid community strategy with ROI discipline.
You’ll be primarily focusing on engaging with local game communities, formulating community strategy, managing content, and maintaining relationships with key community advocates and influencers in Japan, providing community sentiment and pulse to the leadership and dev teams to improve the product and service.
Key Responsibilities
- Responsible for the community management of the titles assigned.
- Own all the media (2K owned social channels on various platforms) of 2K's titles
- Be player and channel-first to build a content plan with the right message, tone, and timing. Every touch point matters.
- Propose and manage the community engagement programs
- Formulate long term and annual community growth strategies for the franchise
- Revise and execute influencer marketing campaigns
- Manage community agencies
- Collect influencer information and keep it updated in a database
- Collaborate with other fellow ROA marketing teams for combined GTM objective set within Asia marketing
- Establish community insights based on daily monitoring of community intel with analysis on related in-game data
- Always on the forefront of community marketing innovation
- Be a resourceful community marketer efficient at budgeting and controlling OPEX-related costs
- Support the marketers for operation logistics (PO/PR/routing approval)
Who We Think Will Be A Great Fit:
- Proficiency in English and Japanese languages
- Minimum 3 years of experience in game software or relevant B2C content and entertainment business industry
- We’re looking for a community manager who has strong passion and enthusiasm to grow and nurture the community for 2K titles
- The ideal candidate must be a person who thrives on complicated problem solving with innovative and creative ideas
- Armed with strong community, social and influencer knowledge with emphasis on strategy game live operations
- An expert on influencer network management with innovative influencer marketing ideas
- Strong community insight with particular emphasis on strategy games
- Strong understanding on social network platforms and their eco-system in Japan
- Strong insight and knowledges on YouTube operations and algorithms
- Good sense of picking the right YouTube thumbnails, video titles and tagging for SEO optimization
- Able to formulate solid community campaigns for launch and post launch live operations
- Ability to formulate community strategy based on product insights and market knowledge
- ROI discipline when conducting any community marketing campaign
- Attitude of “learn and grow” through “trial and error”
- Ability to create scientific postmortem and performance analysis on previous campaigns
- Data-driven analytical skills
Bonus Points
- Affinity and insights to 2K brand, Strategy/4X genre games, historical simulation and FPS games.
- Watches a lot of YouTube, Twitch or other video streaming or VOD platform
- Pre-established relationship with MCN agencies or influencers
- Knowledge on related entertainment industry that is connected with game industry
- Strong team player with an outgoing personality
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