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Communications Channel Manager

The Team

The Publishing Services team in Europe manages many direct-to-player publishing functions such as social media, communications and PR, influencers relationships, events, content and channel management.

The team is dedicated to providing platforms for authentic local interactions and channel experiences for our players, both online and offline. The team will also ensure that our content reaches our players through the right medium.

The Role

Reporting to the Senior Manager of Publishing Services, the Communications Manager will be based in Greater London. You will work across all Riot products, working with the European Brand team, the Global Channel Publishing (GCP) team, the local publishing teams, and partners to ensure we promote content and campaigns across different platforms efficiently. You will make sure we are all pushing in the same direction and working from the same playbook when we talk to players whether it’s through influencer partnerships, social media, or other new even experimental channels. You will also ensure that we can assess the effectiveness of our campaigns.

Responsibilities: 

• Establish and implement the necessary procedures for improving asset collection and delivery efficiency. Drive asset management planning for all games, working with the content strategy manager and partners in LAX to ensure that all content produced is delivered on time to local countries;
• Be an advisor to our local publishing teams when they are prioritising their channels and building tactics;
• Develop RFPs to identify and secure agency support where necessary; work with our internal Creative Content and Event Managers and external agencies to develop appropriate content;
• Determine PR and social measurement Indicators (like penetration, impressions, sentiment) and lead reporting processes across Europe, ensuring all outputs are monitored and communicated . Manage pan European reports for all products and major events;
• Partner with the global influencer team and local managers to organise a seamless global, cross-product influencer programme for Riot Games;
• Work with the Growth Manager to make data informed recommendations and lead creative projects that could be beneficial to all European countries, from European social media moderation to CRM campaigns;

Required Qualifications:

• 5+ years in digital media, at an agency or in-house;
• Global or regional experience working at an international HQ or across different countries/markets. Also required is market sensitivity, cultural curiosity and understanding, differences in localization;.
• Experience growing content pipelines (in-house and external/agency)
• Experience implementing successful communications campaigns with passionate audiences;
• Experience working across multiple teams in different disciplines
• Negotiate and accomplish deals with ad agencies and media groups;
• Fluent in written and verbal English, and fluency in at least one other Europe relevant language would be a plus.

For this role, you'll find success through craft expertise and a collaborative spirit that prioritizes the delight of players. We will look at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about the experiences of players, this could be the role for you!

Our Perks:

• Medical and dental insurance
• Open paid time off
• Life insurance, parental leave, plus short-term and long-term disability
• Play Fund so you can broaden and deepen your knowledge of our players and community through games
• Gym allowance
• We will double down on your donations of time and money to non-profits
• Travel Allowance

Let's Thrive Together:

Because together we are better

It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games. We know that fresh and varied perspectives will make us better at what we do, so however you identify and whatever background you bring with you, we’re excited to hear from you. Don’t be discouraged if you feel you don’t fully meet every single one of the requirements for a particular role, there’s always room for growth at Riot. If you spot a role that will make you want to jump out of bed in the morning, we are waiting to hear from you!