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Chief Marketing Officer

We’re Hutch, a mobile games developer & publisher with studios in central London, Dundee and Canada. Our mission is to build the automotive gaming experiences that people want on mobile. Our games have been played by over 300 million people, with new titles in development.

We believe in putting our people first. Here you can make games without sacrificing quality time with family and friends. We strive to ensure our people are happy and healthy.

Our teams are small and empowered, they have the independence to take on creative and technical challenges together, to work collaboratively, to make great games and have fun along the way.

We believe in; Looking after our people, small empowered teams, complete transparency, test, learn repeat, community at the core and the freedom to focus on what truly makes a difference to our players.

We’re driven by our players! Come and Join the mission!

Chief Marketing Officer | London | Permanent

The CMO is part of the company's leadership team focussed on Marketing at Hutch. This role will play a fundamental role in how the company grows over the coming years, and will offer a fantastic opportunity to not only help further scale our existing live products but also influence new titles we are working on.

This is a strategic role that brings together the various pillars of Marketing but will require someone who is also able and willing to get stuck in, contribute practically, influence action and drive performance.

The CMO will be an experienced leader and shall have direct line management responsibility for Performance Marketing, Creative Services, Brand & Community Management (including social media, influencer campaigns and Corporate Communications).

The CMO shall be responsible for the overall strategies of the various teams within Marketing and will be expected to establish an effective organisation framework between the teams in order to leverage opportunities and improve ROI. As such, the CMO shall oversee and positively influence the contribution of Marketing to the company’s goals and objectives, both in terms of supporting existing “live games” and supporting the release of new titles.

Importantly, the CMO will also be required to establish close, collaborative relationships with the respective game teams to ensure the voice of Marketing (and that of our players) is heard, helping the game teams to identify the perfect brand positioning and implementing best-in-class go-to-market strategies, whilst avoiding “marketing in silo”.

The CMO will be expected to support the various teams within Marketing and establish effective reporting that helps improve understanding across the business, drives action and delivers value; detailing progress and profitability of all Marketing initiatives to each of the game teams, across the company, to the leadership team and in Board meetings.

This role combines the creative part of Marketing and the functional expertise of the channels with a data driven performance-based approach. With Hutch being part of the Modern Times Group (MTG), the CMO will also collaborate with other leaders from across the group on common projects and for group-wide knowledge sharing.

Role Responsibilities & expectations:

• Responsible for Marketing at Hutch, including:
  • Performance Marketing across multiple channels including Facebook, Google, Networks & ASO
  • Brand/positioning and Product Marketing
  • Creative Services production of well-fitting and high-performing creatives
  • Platform relations (i.e. Apple & Google)
  • Community Management (including social media and influencer activity)
  • Corporate communications
• Work with the leadership team to agree high-level Marketing strategy/plans and goals/targets that drive profit and complement business objectives
• Set the overall strategy for Marketing to keep being ahead of competitors in terms of functional expertise, tracking and marketing systems
• Develop/review/refine Marketing strategies for each of Hutch’s game titles including product positioning, pillars, campaign roadmaps and media/channel mix with a view to increasing ROI
• Reporting of Marketing to company, Game teams, Hutch leadership team and Board
• Guardian of Hutch’s corporate image
• Lead, coach, develop and support direct and in-direct reports
• Manage the creative process and balance this with business needs

Requirements

• Leadership experience > 5 years
• Performance Marketing background in digital/online industry
• Experience of brand strategy and marketing campaigns, including communications
• Technical understanding of tracking and reporting systems
• Analytical competencies / mindset
• Strong problem solving and organisational skills
• Growth focussed, goal oriented individual
• Able and willing to lead from the front, getting “hands on” as required
• Excellent written and verbal communications skills
• A diplomatic and professional approach, able to gather and share information in an energetic and inclusive manner, while dealing effectively with challenging situations
• A people person who enjoys managing teams and cares about their team’s welfare, as well as their output
• Ideally passionate about games with specific experience in mobile F2P

Bonus Points:

• Ideally someone who loves cars and/or motorsport
• Enjoys playing FTP mobile games

Benefits

Life at Hutch

Our HQ is in the heart of Shoreditch, central London with other offices in Dundee and Mahone Bay, Nova Scotia. We're an agile, creative team with people at the core of our values. We reward our employees with;

• Enhanced Maternity (18 weeks) and Paternity leave (6 weeks)
• Flexible working hours
• Remote working 2 days per week
• From June - December 2022, Hutch will be trialing a 4 day working week*
• Excellent salaries
• Private health care
• Access to mental health initiatives such as private mental health coaching
• Support to learn, develop and progress within Hutch
• Free snacks and drinks
• Lots of social events, game launch parties, Thursday night drinks and much more

* This will mean that Hutch employees will work a maximum of 4 days per week (30 hours/week), with zero reductions in pay (compared to a 5 day working week).

We value diversity and as an equal opportunity employer we encourage applications from all suitable applicants. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Please see Hutch Privacy Policy for details on how Hutch uses your personal data.

Come and find out more about Hutch. We make racing games, but it’s not the only thing that drives us - https://www.hutch.io/