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Channel Experience Manager (Contract)
1 year ago
Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.
Channel Experience Manager (Contract*)
Greater Toronto Area (office Mississauga)
*Please note, this is a temporary position. The length of contract is 1 year with the possibility of an extension. This position will also require onsite work at the Mississauga offices.
Role Overview:
Responsible for all Trade Marketing expertise and activity in the territory. Collaborating with Commercial managers to negotiate and agree strategies with retailers by managing the planning, implementation and maximization of the value of retailers’ trade marketing activities, paid media and our Marketing assets to increase revenue (inc. Device Lifetime Value, Digital @ Retail and product awareness) and ROI.
What you’ll be doing:
- Liaise with Commercial Managers to understand challenges, goals and gaps in knowledge/expertise
- Develop and agree Trade marketing strategies and plans (POS, Co-Op, use of owned media, field merchandising etc) with Commercial Managers to support retailer goals, revenue growth inc. D@R (based on expertise, best practice and ROI analysis)
- Collaborate with Marketing and Commercial managers to prepare and deliver presentations to retailers on products and strategies
- Support execution of Trade Marketing strategies by working directly with retailers
- Work closely with internal channel experience project management team to drive creative, production and implementation of retail activities including digital, print and interactive executions
- Make recommendations to Commercial Managers on how to improve the consumer journey (omnichannel - in-store and online) to increase revenue, DLTV, D@R and product awareness
- Manage budgets for Trade Marketing Business Operations costs (inc. D@R) and Co-Op Investment (incentives, IDUs, using retailer media & space, experiential, retailer events, staff competitions, training etc)
- Manage relationships with third parties relating to trade marketing activations
- Represent local market(s), provide feedback, share best practices and provide updates on local plans at regional level
- Liaise with retailer Marketing teams (and our local marketing team) to share visibility on marketing plans
What we’re looking for:
- Customer journey expertise (omnichannel inc. online & in-store)
- Trade Marketing expertise
- Project, stakeholder and budget management
- Communication & Collaboration
- Time & priority management
- Understanding of other Marketing channels (inc. social media, On-line advertising etc.)
Roles they will work with:
- Collaborating to Commercial managers
- Report to Commercial planning manager
- Liaise with suppliers (inc. field merchandising), retailers, third party publishers
- Liaise with Finance, Operations, Business Analysts, Regional Hub
- Collaborate with Marketing (Marketing Analytics manager, Media, Campaign management etc.)
- Collaborate with others within Commercial Planning
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Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy or maternity, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.