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Casual Gaming UA Manager (M/F)

Voodoo
Paris
3 years ago
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Voodoo is a Tech company that creates and publishes hyper-casual and casual mobile games for a wide audience. It is the worldwide leader in the mobile game market through snackable, innovative and creative content combining data and new technologies.

The company raised $200M in 2018 and we have been certified a Great Place to Work France 2020. More recently, Tencent has become a minority stakeholder in Voodoo, with a role in framing our strategy to dominate the Asia Pacific region.

#1 worldwide in mobile game downloads, and regularly at the top of the App Store rankings, our games have about 300 million monthly active users and more than 4.4 billion downloads since our creation. Voodoo is one of the most impressive examples of hypergrowth in the ecosystem, having multiplied its turnover by 5 over the past few years.

With more than 300 employees around the world, we would love you to apply to join an ambitious, innovative and international company!

What is Voodoo’s Culture all about?

We recruit passionate and creative profiles, who combine data and new technologies to disrupt the mobile market. Driven by a test-and-learn culture, we welcome wonderfully talented people wishing to undertake and manage unique, ambitious and challenging projects. Our goal is to foster excellence, both individual and communal, which to us means solving problems by breaking the rules, learning fast and autonomously and delivering with the best execution.

Before applying, you need to know that the company’s Culture is very important to us. Our employees evolve within an environment designed to be a centre for fulfillment. Daily life at Voodoo is characterised by numerous events throughout the year that allow you to feel fully integrated into the team and get involved in creative and innovative projects. Among them: onboarding programs, our annual global summit, other company-wide events, hackathons, game jams, wellness events and more.

What will be your main challenges?

We are looking for an experienced user acquisition manager to help grow our casual games activity. Your role will be to manage the launch and growth of our casual titles through paid marketing channels measured against ROAS. You will own relationships with external partners, contribute to creative ideation, lead testing strategies, and drive actionable market insights.

- You will manage UA campaigns for several games

- You will analyze data and find the best signals with the product to increase ROI

- You will performs campaigns analysis and optimization

- You will help to structure and grow this new team within the marketing department

What is your team about?

Based on our principles and values, you will have the chance to work with a variety of experts: product managers, monetization managers, data analysts...and still more!

We harness data and creativity through innovation on the Voodoo gaming portfolio. We gain better understanding of our player base in order to keep on offering the best entertainment value out there!

We bring new ideas to life and develop existing concepts to enrich our already diversified gaming portfolio. We make our games even more fun, engaging, long-lasting and entertaining! Pair that with top-of-the-line A/B testing capabilities and you've got yourself a great environment for learning and developing Casual games. Join us and be part of a small, international and passionate team!

What do we expect?

- You have excellent problem solving, critical thinking and communication skills

- You develop proactive and efficient responses to pressing issues and challenges

- You have excellent analysis skills

- You have hacker and creative mindset

- You have 5+ years of working experience in casual games

- You speak and write English

- Track record with successful mobile games and ROI strategies

- Good knowledge of user acquisition platforms (Facebook Ads, Google Adwords, Ad networks, DSPs...)

- Good knowledge of tracking systems (TUNE, Appsflyer, Adjust)

- Experience with influence marketing, ASO

What do we offer for this role?

Competitive salary (of course) ⧫ Bonus ⧫ Free shares ⧫ Remote days⧫ Lunch card ⧫ Wellness activities ⧫ Hackathon ⧫ Seminars ⧫ Global Summit

The salary will depend on the experience and skills a candidate brings to the position in line with the levels outlined in the Voodoo Career Path.

What is our recruitment process?

Our recruitment process typically includes a call with our recruitment team, as well as interviews with your future manager and team members focusing on job fit. We will focus on your soft skills through values fit interview that will determine if your values are compatible with ours. Lastly, our test and case studies culture is an integral part of the recruitment process and will feature at some point in your process.

Does this sound like it was written with you in mind? Excellent! Put in your application and let’s discuss the possibilities!
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