CRM Strategy Specialist (W/M/NB)

Ubisoft
Paris IDF fr
9 days ago
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Job Description

Context

Games industry evolved towards services and the need to win a good share of players’ entertainment time. Acquiring new customer is one of the challenges, the other is to keep them in Ubisoft ecosystem. The service that Ubisoft will provide all along the gamer journey will make the difference among a highly competitive market. The communication towards gamers has to be multichannel and personalized. Send the right message, to the right person, at the right moment, through the right channel and right device.

Ubisoft has leveraged one of the top ranking leading technology in Campaign Management: Salesforce Marketing Cloud Campaigns, but also operates on other channels (web banners, in-game news, console hubs) with specific tools. The CRM Department is in charge of the CRM Channels worldwide, collaborating with varied clients like Ubisoft HQ, Publishing teams, and subsidiaries and production teams from all over the world.

In this context, the CRM Strategy activity aims at improving the company’s KPI of retention and monetization, ensuring player satisfaction at each step of his consumer /or gamer journey. Leveraging the power of data and multiple reach opportunities of CRM channels, the CRM strategy activity helps create 1-1 relationship with Ubisoft clients and ultimately drive loyalty within Ubisoft’s ecosystem.

Main responsibilities

Define CRM multi-channel strategies for Ubisoft titles and services

Lead CRM campaigns coordination and execution

Optimize the CRM channels process and performance

Develop a strong expertise on Consumer Data to build CRM strategies

Qualifications

Key competencies

Pluses

Additional Information

This position is based in Saint-Mandé (Métro St Mandé - line 1 / RER Chateau De Vincennes - line A).

Ubisoft offers the same job opportunities to all, without any distinction of gender, ethnicity, religion, sexual orientation, social status, disability or age. Ubisoft ensures the development of an inclusive work environment which mirrors the diversity of our players’ community.

Company Description

Ubisoft’s 20,000 team members, working across more than 40 locations around the world, are bound by a common mission to enrich players’ lives with original and memorable gaming experiences. Their dedication and talent has brought to life many acclaimed franchises such as Assassin’s Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving gamechanging challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us Create the unknown.

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