This job might no longer be available.

CRM Specialist

Job Description

What Does the Ideal Candidate Looks Like?

• Customer-focused: you design programs with the gamer at the forefront of your mind
• Data-driven and analytical: you love data! And understand how to use it to improve your strategies and campaigns based on game data/mechanics
• Proven problem-solver: you bring a new perspective to the table and are focused on results
• You are an executor: you move fast and meet deadlines
• Excel at communication and setting expectations across teammates and stakeholders.
• Understand the rigor of GAAS games and required mechanics to anticipate needs in advance
• Think eSports and develop a vision integrating player empathy in growing adoption and participation across the different player segments

What you'll do

• Develop player engagement strategy, planning, optimization and measurement across Game As A Service (GAAS) game titles
• Build and recommend player journeys for the various aspects of the lifecycle based on attributes and play patterns of customers (Acquisition, Retention, Monetization)
• Partner with Brand and Production teams to create customer acquisition and lifecycle frameworks and programs to attract and retain gamers across assigned titles
• Lead and develop multi-channel CRM communication plans to amplify campaigns towards our players
• Plan both the strategic communication and execution of programs and lifecycle frameworks, ensuring quality deliverables and meeting deadlines
• Work with internal and agency resources for planning and execution of plans and specific tactics
• Collaborate with Brand and Production teams on content strategy to drive player engagement and answer the community needs
• Partner with data stakeholders (BI, Analytics and Data Science) to gather insights on performance, player journey, monetization opportunities, and build timely and hyper-personalized CRM campaigns
• Structure A/B and/or multivariate tests to optimize campaigns on an ongoing basis to players
• Track, monitor and build programs to maintain and boost the health of the game player base (optin, unsub)
• Report on campaign performance and provide regular post mortems to improve ongoing CRM support and inform future business decisions
• Identify industry trends and opportunities for innovation with GAAS and eSports games
• Be a customer advocate within Ubisoft, ensuring the highest quality interactions with the customer across all lifecycle channels

Qualifications

What you bring

• 3-5 years of Marketing/Production experience, ideally in Digital or Direct Marketing with demonstrated success in driving acquisition and retention programs
• A strong understanding of entertainment and/or video game industry a huge plus
• A strong understanding and background in Brand communication principles and best practices
• An understanding of digital design principals, user experience design and deliverability best practices
• Experience with and understanding of web and e-mail tracking technology
• Experience with project management basics with working across multi-disciplined teams and offices in driving alignment, approvals and expectations of output(s)
• Bachelor’s degree in a related field required, advanced degrees a plus
• Bilingual (French and English)

What to send our way

• Your CV, highlighting your education, experience, and skills

Additional Information

Skills and competencies show up in different forms and can be based on different experiences, that's why we strongly encourage you to apply even though you may not have all the requirements listed above.

At Ubisoft, you can come as you are. We embrace diversity in all its forms. We’re committed to fostering a work environment that is inclusive and respectful of all differences.