12 days ago
Product Madness is one of the world's largest mobile game studios, with a global presence. Founded in 2007, we’re today a top-grossing leader in social casino mobile games that are crafted with passion and commitment. Our ambition is to entertain millions of players around the world with our remarkable titles that include Heart of Vegas, Cashman Casino, Lighting Link and FaFaFa™ Gold.
We are Mad about games and the way they bring people together, and that passion and culture is what holds us together as a studio, connects us with the partners we collaborate with, and is what links us to our sister studios across the world.
Job Posting TitleCRM Specialist
SummaryAs a CRM Specialist you will be a key player in the execution and delivery of a variety of new and live campaigns, lobby optimisation and event configurations, in order to improve key monetisation, engagement and retention metrics of our players.
This role will be focusing primarily on the way we present our game to our customers; which events we display, which machines are the most prominent, and when we should offer special events. Working closely with Product, Growth and Data Science teams, we aim to improve customer retention, engagement and ultimately monetisation through your decisions.
What You'll Do
Some of the practices and activities included and not limited to:
- Lobby optimisation, choosing which games to show to which customers
- Daily Missions & Challenge configurations
- New Content Promotions
- In App Engagement Events
- Sales & Special Offers
- Out of App Communications (Push Notifications, Emails et al.)
- Retention Campaigns & Features
- Lifecycle flows and Optimisation
- LiveOps: Strategy, Roadmap, Design and Execution
You will use your knowledge and experience in Segmentation, AB Tests and Analysis to improve all of the aforementioned. You should strive to ensure that all AB tests are robust and decisive, with clear objectives, hypotheses and outcomes.
You will have a keen focus on error free delivery having a keen eye for detail.
You will actively seek to improve our in-house tools, our internal and external processes and be someone who advocates learning and sharing across the business.
You will work closely with data scientists and analysts to produce high quality reports, analysis, AB test conclusions, and real time monitoring dashboards to continuously improve the team’s quality of decisions.
The role is also incredibly exciting, we hope! You will work with Developers, QA Managers, VIP Managers, CS Agents, Artists of all variations, UI designers, UA Managers and all other central teams to deliver continuously growingly successful campaigns, features and activities through collaboration and communication.
As a Game Operations Manager you should be data and KPI driven, identify trends in users behaviours, understand key motivators and drive towards data proven results and will have knowledge of competitors' GameOps events and activities.
What We're Looking For
Skills and Requirements
- Experience running apps and campaigns in a relevant industry, F2P and social Casino games preferred.
- Analytical and data driven
- Experience in mobile and Facebook games preferred.
- Self-starter, takes initiative, with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment.
- Some SQL experience is a bonus
- Good Excel skills required
- Good communication skills are essential with good presentation skills
- Detail oriented with focus on delivering results
- Great coordination and planning skills
- Self starter who is always trying to find ways to improve things
- Well-articulated and a good communicator
- Team player
Why Product Madness ?
Product Madness is so much more than just a Pool table and a foosball game.
We believe in an honest and transparent approach with our teammates. Company wide weekly Town Halls, All Hands and strategy meetings are just a few ways in which we encourage an open and honest path to achieving complete transparency.
Despite a pandemic, there isn’t a day where we don’t feel connected to one another.
With frequent events, workshops, giveaways, slack coffee and donut sessions we have definitely brought on our office culture to this new virtual world of zoom calls.
We also try to cater for all our staff’s needs – be that a freshly brewed cappuccino made by our professional barista in our free coffee shop or by providing a bountiful supply of tasty snacks to keep us refueled and buzzing.
We love to organise plenty of social get-togethers and action-packed activity days, be it slipping inside an inflatable bumper ball for a mad session of football zorbing or throwing caution to the wind and traversing giddy treetop rope courses at Go Ape. On top of these team-building activities, our lunch and learn workshops, not to mention the lavish Christmas and summer parties, foster that ‘work hard, play hard’ mantra. Our offices are based in the heart of the metropolises of London and Lviv, surrounded by an abundance of diversity and inspiration to keep those ideas flowing.
People FirstWe have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each person's voice will always be heard and addressed.
MAD for MoreAlways improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the world’s best games company.
Globally InclusiveWe are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.
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Customer FocusedWe always think from the customer's perspective - be it players or internal customers.Improving their experience and joy is what drives us. Every client's success is our big win!