CRM Specialist, Performance Marketing

2K
Dublin, Dublin, Ireland
7 days ago
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Who We Are:

2K Games Dublin is a hub focused on performance marketing, commercial strategy, data engineering and data science/analytics and is part of the 2K Games group of companies. 2K develops and publishes interactive entertainment globally for console systems, handheld gaming devices and personal computers, including smartphones and tablets. 2K is a leading publisher of today’s most popular gaming genres and most well-known for critically acclaimed game franchises like NBA 2K, WWE 2K, BioShock, Borderlands, Evolve, XCOM and the beloved Sid Meier’s Civilization.

The CRM team work across all games and territories, for both Console and Mobile titles. CRM is new to the performance team and is currently being developed as a fully-fledged performance channel – with a focus on strategic and operational improvements to ensure it becomes an efficient tool in our overall marketing toolkit.

What We Need:

This is a fast-paced, data-intensive position within the 2K Performance Marketing department. The successful candidate will be working directly on 2K's Global Performance Marketing Strategy for CRM and the localization of that strategy for individual Territories. They will also be implementing, optimizing and reporting on the campaigns resulting from those strategies.

This position is ideal for a hard-working and ambitious marketer who wants to continue to develop a career in the online marketing sphere, with a special focus on developing their CRM skills and knowledge. They will also get the opportunity to work at the cutting edge of marketing innovation – utilising advanced marketing technology tools to enable enhanced targeting and performance tracking of all marketing activity, and also help in technology projects focused on improving the tools that are available to the CRM team for their general marketing activities.

What You will Do:

What Skills are Needed:

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