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CRM Operations Specialist

Job Description

Games are more and more evolving toward services.
Acquiring new customer is only 50% of the challenge, the other 50% are to keep them in the Ubisoft world. The service that Ubisoft will provide all along the gamer journey will make the difference. In order to increase efficiency, the communication toward gamers has to be multichannel and personalized. Send the right message, to the right person, at the right moment, through the right channel and right device.

To accompany the change, Ubisoft has purchased one of the top ranking leading technology: Salesforce Marketing Cloud.
In this context we are recruiting a CRM Operations Specialist in our EMEA CRM Operations team based in Bucharest. Reporting to our Bucharest CRM Team Leader, your role would be to translate the business objectives & campaigns into our CRM tools and accompany the growth the activity. The CRM Operations Specialist coordinates and oversees the production, configuration and execution of multichannel CRM campaigns in an effort to better integrate the player into the game and foster the active participation of the community.

The condition of success relies on:

• a very good understanding of CRM activities,
• strong ability to coordinate with teams coming from various backgrounds all over the world: NCSA counterparts, IT and game production teams, etc,
• and a good knowledge of CRM technologies.

Responsabilites:

Management of CRM Operations:

• Operate the CRM tools required to configure, deploy and maintain multichannel CRM campaigns,
• Assist CRM Lifecycle Specialists with their campaign plans to help determine targeting, strategies, campaign priorities, and strategic evolution,
• Actively participate in the establishment, follow up and optimization of campaign KPIs,
• Be proactive and flexible on a day-to-day level, and be able to work in fast-paced environment subject to short notice changes/updates,
• Implement targeted content rules and appropriate personalization data (personal and game stats) to support the campaign’s objectives,
• Work with game development and analytics teams to develop an in-depth understanding of player behaviors and campaign responsiveness,
• Ensure the highest level of deliverability for each channel and work closely with the analytics team to report on performance indicators.

Innovation & Sharing:

• Analyze & sharing of new technical opportunities: new implementations, news CRM channels, new trends, etc…,
• Optimization of our player experience within our channels,
• Documentation & sharing of best practices.

Qualifications

The ideal candidate is a person who has a positive mindset, brings initiatives and has a leadership attitude which serves as a model for the entire team!

Technical requirements:

• 2 to 3 years work experience in the CRM operations,
• Good experience of one campaign manager is highly preferred, knowledge of Salesforce is a strong plus
• SQL basic knowledge required. Understanding on web technologies SQL, SOAP/REST is a plus
• Understanding of HTML is an asset
• Good usage of the Microsoft software (Office, Visio)

Social skills:

• A problem solver mind set and who thrives on answering the question of “how are we going to do it?”,
• Ability to thrive in an ambiguous environment, and when given a goal and a deadline you know how to organize the necessary resources to accomplish it,
• Good project management skills,
• Attention to details,
• Team player,

Language skills:

• Strong written and verbal communication skills in English required.

Additional Information

Benefits that you can enjoy:
• We want you to expand your knowledge, so we have a variety of trainings you can attend;
• We have a library at your disposal, where you can find specialized books on various skills, such as Programming, Level Design or Management;
• If you want to relax after work, you have video games and consoles which can be borrowed at any time;
• You can also borrow a Ubi bike during lunch time or in the weekends;
• If you’re into sports we’ve got a great gym right into our studio;
• Since we value health you’ll have access to private medical system after the first 3 months.

Ubisoft Bucharest has been an important pillar for the local gaming industry since 1992, representing one of the first companies to perform in this field, on the Romanian market. After a strong history of acclaimed titles, the studio moved into co-development, contributing to blockbuster games such as Assassin’s Creed, Tom Clancy's Ghost Recon, Watch Dogs and Just Dance. Today, the studio continues to tackle the biggest challenges in gaming and technology, contributing to the creation of amazing games that have a strong impact on players around the world.

At Ubisoft we create worlds where people can express themselves, explore and discover new possibilities. We are always committed to enriching players’ lives with original and memorable gaming experiences. You will have the opportunity to grow and collaborate with talented teams from around the world and work in an open environment where everyone is eager to share their knowledge.

Challenge accepted? Join us and create the unknown.