This job might no longer be available.

Email Marketing Manager

For decades, Wizards of the Coast has connected people around the world through play and imagination, with core games that have defined their genres - Magic: The Gathering® and Dungeons & Dragons®. We want to offer more ways to connect and play as the company grows. And that’s where you come in.

What is this role all about:

We are seeking a customer relationship manager to oversee implementation and optimization of our strategy to increase retention, engagement, monetization, and reactivation.

A day in the life of an Email Marketing Manager:

• You develop, implement, and optimize multi-channel campaigns across email, push, and in-product ads.
• You tap into your expertise with marketing automation tools to build and refine behavior-based messaging triggers across the player journey.
• You keep important metrics top-of-mind, analyzing CRM performance and identifying targeted actions with a test-and-learn mindset.
• You identify trends and insights in performance data on a day-to-day basis, working with the team to develop new optimization opportunities.
• You develop campaign briefs and work with internal design and development resources to create best-in-class CRM assets.
• You identify standard methodologies and techniques both inside and outside the digital and tabletop gaming industry.
• You design, build, and maintain a scalable creative testing and performance reporting repository that can be shared out and used as a point of historical reference and a guide for standard methodologies.
• You regularly collaborate with developers, data analysts, and product marketers.

What you'll bring:

• BA/BS or equivalent experience required, preferably with a concentration in marketing
• 5+ years of experience in a CRM role
• Expertise with HTML, CSS
• Experience working with CRM and mobile marketing automation software
• Industry experience in digital and/or tabletop games a plus
• Strong analytic skills and experience with data-informed decision making
• Ability to effectively communicate with cross-functional teams

As a CRM team, we agree on two guiding principles:

• Players Come First: Always keep the player top-of-mind, using data to make the player experience better and more positive
• A data-informed culture is better than a data-driven one
• If ever in doubt, see the first principle

We are an Equal Opportunity / Affirmative Action Employer

The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.