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Retention Manager

Description

Playtika Holding Corp. is a leader in interactive entertainment delivering personalized immersive experiences to millions of loyal players across a diverse portfolio of games. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has more than 3,500 employees in offices worldwide including Ramat-Gan, Berlin, Vienna, Helsinki, Chicago, Las Vegas, Newport Beach, Sydney, Kyiv, Bucharest, Minsk, Dnepr, and Vinnytsia.

The mobile gaming industry is competitive and certain roles require a great deal of technical expertise. Playtika is recruiting for a limited number of roles requiring unique skills and experience.

We are looking for an outstanding Retention Manager, to join us in the magic of creating Free-to-Play mobile games!

Responsibilities

Member of the CRM & Content department, responsible for retention and DAU as a main KPI, and product contact as the secondary field of responsibility

• Representing the players to the business, and the business to the players, in ways that bring the best results
• Manage outbound communications: Exclusive responsibility for outbound communications (email marketing, pushes, protocols- to prevent churn/ bring back dormant players) in the app to strengthen connection and content to users and bring them back by using game’s content and features
• Initiate and lead projects of getting to know our players that will provide the needed insights for product: surveys, beta groups, round tables, and focus groups. Leading projects of getting to know our players and providing important insights, that support product decisions: surveys, beta groups, round tables, and focus groups.
• Product <-> content & CRM side:
• Be the person in this department that is in contact with product, knows the roadmap and plans
• Plan the launch within our content planning – days around it, communications, special challenges. (Monetization executes, but you need to put it in the ppt of the monthly planning).
• Represent the entire department and our players in product task forces, represent the voice of the players, and then assume responsibility for representing the product for our players
• Oversee the sync between MM, CRM, Live team and Product – when it comes to product releases. Meaning if there’s a new product release, you’re responsible for our side, and making sure all other sides are tied together – within the monthly planning. from the planning process, monthly seasons, collections, to daily activities and releases. Making sure the calendars are solid, and all department plans are aligned, in a way that our players and the business can benefit the right KPIs.
• Create the communication strategies, high level ‘branding and messaging’ kit for product releases-> Assuming responsibility for communication strategies, marketing and communication messaging of product features, product clarity – why is it important for the user?
• you will create the overall communication strategy, look and feel, and then hand it over to monetization to continue the process, same as is done with seasons and collections
• Ensure product clarity, through the product copy itself, but also through other communication touchpoints to assure product launch (guide CS on the feature, write the FAQs, initiate video tutorials, launch videos, social content – whatever is needed to support the launch. Representing CRM & Content when reviewing the communication in the feature itself, walkthroughs etc. – is it clear to the users?
• When a feature is released, all communication that is explaining to players what it is – your responsibility: FAQ, website, video tutorial – explaining how this feature works. Also training CS on this product and what we think players might encounter (pain points, what about it etc).

Requirements

• Strong English written/verbal communication skills
• A fast learner who is independent, innovative, creative, with a "can do" attitude
• Fast learner, independent, Initiative and creative
• Collaborative and able to interact with cross-functional teams
• Specialist in CRM processes with a background in customer conversion and retention strategies.
• Strong analytical skills, data-driven marketer with the ability to optimize performance based on data. understanding with applied use of functions like Pivot Tables and Vlookups.
• Implementation experience with new marketing engagement tools.
• Knowledge in SEO

A word from the manager

Your Experience & Skills

What will you be doing?