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CRM Manager

GSN Games is looking for a CRM Manager to join our fabulous team in Tel Aviv! This will be a fixed term role of 6-8 months.

Jackpot! As part of the GSN Games Casino Studioyou’ll work on incredible games alongside the best in the business.

What You’ll Do:

• Maximise player engagement throughout the entire player journey: from the minute they enter the app as a new player, right through to when they leave us (no-one should leave us!)
• Can you drive retention and boost conversion? Bingo!

How You’ll Do It:

• Create art requests for the various campaigns (emails, push notifications, etc.) and coordinate with the Art team to ensure execution and implementation
• Write compelling copy, and have a good understanding of how to create marketing messages that sell
• Use our CRM software to create & schedule multi-channel campaigns: Push Notifications, Emails, Facebook Earth Notifications
• AB test campaigns, analyse results, derive conclusions, tweak next campaigns accordingly. Repeat until we have optimal messaging and segmentation!
• Collaborate with multiple Product teams to ensure flawless promotion of in-game events, sales and new developments
• Coordinate CRM activities efficiently and within tight schedules
• Keep up to date with competitors and market trends through comprehensive research
• Stay on top of the latest CRM developments and suggest innovative marketing ideas.

About you:

• Degree or 1 year of experience in a similar role, preferably in the gaming space
• Email Marketing experience an advantage - training will be provided
• Strong English fluency and communication skills (verbal and written)
• Familiarity with American culture
• Great copywriting skills
• Good technical orientation
• Able to read and understand analytical reports, is data driven and results oriented
• Detail-oriented, organized, and a bit of a perfectionist
• A team player with a strong sense of ownership and a ‘get things done’ attitude