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CRM Manager
4 years ago
GSN Games is looking for a CRM Manager to join our fabulous team in Tel Aviv!
Jackpot! About the GSN Games Casino Studio:
Slots, bingo, cards, and more! Work on incredible games, including a top-10 grossing app, alongside the best in the business.
What You’ll Do:
We are seeking a talented CRM Manager to help us create multi-channel marketing campaigns for exciting web and mobile social games.
- Work closely with the Product & Monetisation teams to create engaging marketing campaigns to increase retention and conversion
- Design campaigns from A to Z - Write content for the day-to-day campaigns to promote the initiatives of the Monetisation & Product teams
- Create art requests for the different campaigns (emails, push notifications, etc.) and coordinate with the Art team to ensure execution and implementation
- Operate our Marketing systems – Build campaigns and schedule them via various marketing systems
- Do consistent A/B tests on subject lines, content and creatives and optimise based on results
- Read and analyse reports on a daily basis
About You:
- You must have excellent written and spoken English
- You will have a good understanding of how to create marketing messages that sell.
- Your writing skills are essential for the role to ensure a high quality of marketing content.
- You should have a basic understanding of how to present a marketing message to the player, such as where to put the emphasis in the content and the creative banners.
- You should be a gamer. You should know and like mobile games, how they work, and should have a passion for them.
- You should appreciate and understand data. We are a data driven organisation and we expect all of our team members to be able to read performance reports and get insights.
You Will Need:
- Native English (a must)
- Excellent & creative writing skills
- At least 1 year of experience in online marketing
- Strong, self-learning and analytical skills with a problem-solving attitude
- Good technical orientation
- Excellent Excel/analytical skills
- Gaming background – an advantage
- Basic HTML knowledge – an advantage
Create Your Profile — Game companies can contact you with their relevant job openings.