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CRM Manager

Carry1st is the leading publisher of social games and interactive content in Africa. We work with studios across the globe - from Addis Ababa to Sofia to New York City - to level up their games and scale in dynamic, frontier markets. In addition to our full-stack publishing service, we’ve built a proprietary payments and ecommerce experience which allows customers to pay for digital content, even when they don’t have a credit card.

Requirements

You will...

• Understand and optimize the customer journey, from acquisition to retention and expansion, for the Carry1st Shop through email, SMS, web pushes, and more.
• Collaborate with Growth, Product, and Creative teams to build, measure, and personalize omni-channel touch points that encourage customer engagement
• Take ownership of the company’s CRM tool, guiding strategy across Product and Growth
• Architect and execute A/B tests in content campaigns and automated workflows
• Conduct quality assurance reviews to ensure content accuracy, timeliness of deployments, deliverability, browser/device/email client configurations, and more to identify issues
• Analyze program performance metrics on aggregate, campaign, and segmentation levels
• Develop robust campaign documentation, including specific workflow instructions and journey maps

What makes you a great candidate?

• 3-5 years of experience managing an omni-channel CRM program, preferably in a fast-growing ecommerce startup environment
• Experience managing a CRM platform like MoEngage, Customer IO, Braze, Clevertap, etc.
• Previous experience in site analytics, customer pathing, email & SMS marketing, as well as familiarity with database marketing, customer segmentation and customer lifecycle management
• Experience implementing new CRM systems from the ground up
• Hyper-organized and systems-minded with a passion for building out new processes and documentation
• Strong analytical skills; ability to translate data into actionable strategies

Benefits

What will we offer you?

• The ability to scale one of the fastest-growing companies in Africa
• Mentorship from champions in the industry
• Unlimited room for career growth with support along the way
• Equity ownership

Some additional perks you’ll get access to…

• Co-working excursions and retreats: Teams are encouraged to work from a shared location and visit each other. Carry1st will cover travel expenses, accommodation, and provide you with a daily spending allowance
• Company Equipment Perk: To help set our teammates up for success we make sure you’ve got everything you need to work from home
• Remote working allowance: An additional $600 a year that you can put towards creating your own office space, whether it’s internet expenses, ad-hoc equipment, or putting it towards a co-working space. We don’t mind!
• Birthday Leave: No one should have to work on their birthday! Our teammates can enjoy a paid day off on their special day
• Learning and Development: To encourage continuous improvement, we have a Professional Development Fund to enable teammates to attend courses, conferences and training events
• Social events: Fun and regular company events to relax and connect with teammates

Carry1st is a remote-first company. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger.

Learn more about Carry1st…

• Forbes announced that Andreessen Horowitz led Carry1st’s $20M Series A Extension
• The Hollywood Reporter announced that Nas and Google joined Carry1st’s $20M round
• PocketGamer.Biz announced that Carry1st raised $20 million to create the “Garena of Africa”