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CRM Lead

Sony Playstation
San Mateo, CA, United States
3 years ago
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PlayStation isn’t just the Best Place to Play —it’s also the Best Place to Work. We’ve thrilled gamers since 1994, when we launched the original PlayStation. Today, we’re recognized as a global leader in interactive and digital entertainment. The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

CRM Lead

San Mateo, CA

The Global Customer Engagement team is part of the broader Digital team within the PlayStation central marketing department and is responsible for executing multi-channel digital programs and campaigns developing a meaningful dialogue with tens of millions of customers across the globe.

The team's primary focus is to develop long term relationships with the highly engaged database of PlayStation users. We do this primarily through the email channel and social targeting at both a central and territory level, while also developing new channels like push messaging and on-console Notifications.

Within PlayStation, we are champions of customer centric and data driven marketing and have established continuous test & learn processes to help us provide the business with insights about our customers and their behavior. We are creative, innovative and technical. We are advanced users of Salesforce Marketing Cloud amongst other tools and platforms, and we seek to deliver the most sophisticated, effective marketing programs in the entertainment industry.

What you will be doing:

This is an exciting opportunity for an experienced CRM Lead to play a key role in the ongoing transformation of an already successful team.

Your main responsibilities will be:

Required experience / Functional Skills:

Qualifications:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to race, color, religion, gender, pregnancy, national origin, ancestry, citizenship, age, legally protected physical or mental disability, covered veteran status, status in the U.S. uniformed services, sexual orientation, gender identity, marital status, genetic information or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

We sincerely appreciate the time and effort you spent in contacting us and we thank you for your interest in PlayStation.

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