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CRM Contractor- (Three Month Contract)

King is looking for a CRM Contractor to develop and launch creative and effective marketing campaigns across email and in- game channels that appeal to our player fanbase.

You will define and execute efforts to increase player loyalty while ensuring that our players receive the best communications experience possible. A successful candidate will be a highly organized self- starter with strong collaboration and communication skills, and an innate understanding of what most appeals to our players.

Your Role Within Our Kingdom

• Strategize, map, develop, and execute a CRM strategy and communications blueprint across email and in- game channels that ensures player loyalty, engagement, and continued interest in King products.
• Brief King’s marketing agency on campaign strategies and oversee development of the creative tone, copy, and visuals for email marketing campaigns.
• Work cross- functionally with members of Operations, Marketing, and Email to ensure campaign strategy and creative is aligned across all teams.
• Create, implement, and analyze the campaign and player metrics to optimize interest and response.
• Understand campaign goals, monitor, and report out on performance of the campaigns, providing insights and recommendations for future improvements.

Skills to Create Thrills

• 3+ years of experience in executing email marketing campaigns with a focus on user retention and conversion.
• Ability to simultaneously manage marketing campaigns across email, in- game popup, push, and dog ear systems.
• Experience with CRM and email marketing platforms (LeanPlum experience is a plus)
• Solid understanding of mobile contact strategies specific to different platforms.
• Data- driven mindset with an ability to organize and crunch data, interpret metrics, and identify trends in order to create custom campaigns for different audience segments.
• Excellent communication, collaboration, and project management skills as well as a very strong attention to detail.
• Familiarity with King games is a plus.

A Great Saga Needs All Sorts of Heroes

Making games is fun. Especially when you do it with people that share the same idea of what makes a good workplace great. No matter where you’re from, it’s all about what we can achieve together when creating truly magical moments for all our players. That’s why we hire all sorts of talent - because a great saga needs all sorts of heroes.