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CMK Analyst (Marketing Research)

Job Description

As a member of the Consumer and Market Knowledge (CMK) group at the Montreal production studio and reporting to the study manager, the analyst will work on international issues and studies related to Ubisoft brands and the games developed by the Montreal studio.

Mission

The main and routine tasks of the marketing analyst are to:

• Produce ad hoc quantitative and qualitative studies on the different production phases (questionnaire development, materials management, follow up, results verification and analysis, summaries, recommendations and presentations);
• Analyze statistical data and prepare analytical documents for internal use: use proprietary tools, reporting platforms (tables, SQL, Excel, etc.) and statistical software (SPSS) to create, manage and communicate data and insights in ad hoc reports;
• Be the point of contact for internal clients, help suggest the methodologies that are best adapted to the issues at hand and oversee the quality of the services and recommendations provided;
• Maintain professional relations with users, from briefs to constructive feedback;
• Carry out research and draft summaries for internal clients;
• Help implement and follow up on key consumer-focused indicators for the brands to which he/she is assigned;
• Carry out all other related tasks.

Qualifications

Education

• Bachelor’s degree in marketing, social science or equivalent;
• Master’s degree is an asset.

Relevant experience

• 8 years or more of experience in marketing research, acquired in an institute of study or in a client-side research service, preferably in the video game, entertainment or media industry

Skills

• Analytical and problem-solving skills;
• Rigor;
• Have a sense of synthesis and operationality of the results;
• Effective skills for constructive communication (spoken and written);
• Strategy;
• Being able to cross all sources available (study results, player analytics, forums, etc ...) to make strategic recommendations to internal customers;
• Know how to manage several projects at once;
• Want to develop tools, be creative in the design and use of new data collection methodologies
• Have excellent collaborative skills with multidisciplinary and international teams;
• Ability to quickly adapt to change;
• Positive and customer service oriented approach

Knowledge

• Be bilingual (French and English)
• Mastery of the Office suite, especially Excel (macro and automation) and Powerpoint (many presentations)
• Mastery of SPSS
• Know the concepts of branding
• Be comfortable with the numbers
• Statistical knowledge
• Know about qualitative and quantitative marketing studies
• In-depth knowledge of the video game industry
• Being a "video game player" a real asset