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Business Analyst, SparkLabs

AppLovin is a Certified Great Place to Work, one of Inc.’s Best Workplaces and a recipient of the 2019 Glassdoor Top CEO employee’s choice award. The San Francisco Business Times and Silicon Valley Business Journal awarded AppLovin one of the Bay Area’s Best Places to Work in 2019, 2020 and 2021, and the Workplace Wellness Award in 2019 which recognizes businesses that are leaders in improving worker well-being.

AppLovin’s in-house creative team, SparkLabs, is looking for a highly-motivated analytical and creative thinker with a strong background in marketing and/or business to join the team. If you are a self-starter who loves working with data and design and thrives off of left and right-brained critical thinking this could be the role for you!

At SparkLabs, we are passionate about understanding what makes an ad successful. We are looking for the right creative marketing analyst who will thrive in an environment that is hands on and moves-fast. The applicant must be an enthusiastic team-player who is highly organized, always looking for ways to improve our creatives through a data-driven approach, and can strategize thoughtful and innovative top performing mobile advertisements that have potential to reach millions of users.

This position will serve as a critical member of an impactful team that is responsible for creating a variety of creatives for mobile games. The genres vary from match 3 and puzzle to more complex resource management, arcade/action and core games. These creatives will be used to allow end users the ability to preview some of the largest mobile gaming apps in the marketplace.

To be considered for this position, you must include your resume.

Responsibilities

• Conduct market research and analyze qualitative and quantitative data on ad creatives using external and internal resources.
• Partner with business teams to understand their KPIs and develop thoughtful informed creative strategies.
• Execute on those strategies by collaborating with designers, developers and agencies to produce top performing ad creatives.
• Run hypothesis tests and analyze data collected from different channels to optimize ad performance and gain valuable insights about our audiences through a data driven approach.
• Stay informed on market trends, third party research, competitor intel and implement best practices.
• Maintain a knowledge-base of ever changing creative intel across numerous games.

Basic Qualifications

• BA/BS degree in marketing, finance, economics, mathematics, computer science or equivalent analytical degree
• 2-4 years of professional experience in finance, banking, consulting, or equivalent experience working with data/technology
• Excellent analytical ability, comfort working with numbers
• Highly organized, detail oriented, and exceptional communicator
• Creative thinker with a proactive results-oriented approach to solving problems
• Experience prioritizing competing demands and proven ability to meet deadlines
• Comfortable working in a fast-paced environment that is constantly changing

Preferred Qualifications

• Mobile game lover is a plus!
• Prior experience in a startup environment or an entrepreneurial spirit
• Prior experience in user acquisition / performance marketing
• Working proficiency in another foreign language is a plus

Perks

• Free medical, dental, and vision insurance
• Work from home stipend on each paycheck
• Free public transit for commuting to the office (when applicable)
• $100 per month for gym membership
• Fun company parties and events
• Flexible Time Off - work hard and take time when you need it

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AppLovin is an equal opportunity employer and considers qualified applicants without regard to race, gender, sexual orientation, gender identity or expression, genetic information, national origin, age, disability, medical condition, religion, marital status or veteran status, or any other basis protected by law.