Brand Strategy Director

Electronic Arts
Redwood City California United States
9 days ago
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Are you our strategy director?

The newly formed brand team for Electronic Arts is only a few months into building our brand, so all of this is very new. That means we're still making it up as we go along. If you like to set a vision and get stuck in, then this might be your gig. Because we're still relatively new, right now we all muck in on everything and it can be a little messy. But that's because you've caught us at the best time - the very beginning - how exciting is that? The opportunity to bring an amazing brand back to life doesn't come around too often… so that's why we're here and hopefully why you're still reading this job description …

The Brand Strategy Director will lead the strategy function setting the strategic foundations, goals, audience approach across both Electronic Arts and our sub-brand.

What you'll work on:

Well first up, you're not alone - you will lead a (small) brand strategy team, spanning brand strategists and consumer insights. Together, your group will provide the foundational strategic tools to strengthen the EA brand:

You'll also provide sub-brand strategies for our brands:

As the leader of this group, your job will be to set the agenda for brand strategy areas of focus. To establish new areas of growth for our brand, to build the relationships that open doors to this work. And to write the business case for the change you want to promote.

Apply

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